They might be the strangest thing you’ve seen all year – but these companies are doing something right with their co-branding.
Read MorePromo Lessons From the Weirdest Brand Collaborations of 2024
Editorial Type: Case Studies
Rash of Drone Sightings Prompts Outpouring of Moment Merch
The mystery playing out over the skies of New Jersey and New York has spurred a bevy of drone-themed merchandise to commemorate the strange phenomenon.
Read MoreConvergence Corner Podcast: How One Proforma Owner Saw the Value in Print & Promo Together From the Start
Steven Flaughers, owner of Proforma 3rd Degree, discusses his history in print and promo, asking the right questions and finding the right opportunities in unexpected places.
Read MoreOlivia Rodrigo Is Back With Another Immersive Experience
This time, the singer has partnered with Sony and the New York MTA to take over an entire New York subway train with a mix of print and promo.
Read MorePromo Lessons From the Golden Globes Swag Bag Worth $1 Million
This year’s gift bag is a real bag that uses trendy branding and even finds space for print.
Read MorePromotions Planner: Spring Has Sprung
Start presenting ideas to clients for campaigns centered on March observances.
Read More3 Ideas for Using Pantone’s 2025 Color of the Year Mocha Mousse
The earthy brown hue gives off cozy vibes. Here is some inspiration on how to use that for promotional campaigns.
Read MoreRevenue Surges After In-Plant Adds DTF Printer
Ohio University Printing Services enhanced its booming apparel-printing business by installing a new EZ-Jet Pro 24 direct-to-film printer from Equipment Zone in its Athens, Ohio, in-plant.
Read MoreCommentary: 3 Takeaways From the Savannah Bananas’ Viral Tee
The baseball team sold limited-edition T-shirts in honor of the duct-tape banana art that recently sold for $6.2 million at auction.
Read MoreHow To Embrace ‘Dopamine Décor’
The latest interior design trend suggests that adding color and creativity to a room – or end-buyer campaign – can boost your mood.
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