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Editorial Type: Case Studies

Mixer Package’s Punchy Personality Steals Show

The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.

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WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big annual event debuted this week as the conference got underway in California. There are definite takeaways for promo pros.

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Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

The branding agency is providing promo, print and e-commerce solutions for MLC, America’s first professional Twenty20 cricket league, whose new season starts next week.

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National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for June 6, but other donut chains missed an opportunity for clever branded merch tied to the sweet observance.

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Convergence Corner: Eric Brooks Talks Providing Print & Promo for an International Retailer

The vice president of sales for BrandCo Marketing delves into that and much more when it comes to having success in the worlds of branded merch and printing.

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Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware

In addition to sunny colors, the coffee chain’s seasonal drop focuses more on carrying and customization than volume.

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Decorating Roundup: Penn Emblem Nabs NAUMD Award

Also, HP inked a multiyear deal with Counselor Top 40 distributor Cimpress, Roland DGA launched a new ink for its UV flatbed printers and Stahls’ marked a podcast milestone.

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The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades skate shop.

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Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

A graphic designer by trade, Katlin has been selling promotional products since the ’90s.

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Editor’s Picks: Versatile Drawstring Bags & Fanny Packs

Cater to colleges, travelers and gym-goers alike with these practical yet stylish accessories.

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