Case Studies Archives - Page 5 of 26 - Print & Promo Marketing

Convergence Corner: Turning Roadblocks Into Creative Revelations

Enrique Perez, president of Hitex Marketing Group, recalls how a tough challenge yielded one of its most innovative promotions.

Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium brands and tapping into unique products.

Golf’s first major tournament of the year plays host to one of the most interesting phenomena in the world of branded merchandise. There are lessons in that for promo pros.

The Miami pop-up centered around a fake grocery store demonstrates how to brand a story across a variety of products.

Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.

Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.

The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.

The social media platform’s CEO wore a shirt on stage at South by Southwest mocking a shirt that Meta CEO Zuckerberg wore to hype himself. Fans (or haters) wanted in on the Bluesky action.

Retro styles, boxy fits and specialty garment washes were among the standouts at the decorated apparel-focused show.

Six players will wear jerseys with special patches, which will then be turned into trading cards at the end of the season.