The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.
Read MoreLabubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
Editorial Type: Case Studies
Local Businesses Give Out Promo at Pride Celebration in Philly Suburbs
The fifth annual event drew hundreds of people, decked out in rainbow-themed merch, in celebration of Pride month.
Read MoreThe Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his desk, and resales are already listed on eBay with the game almost two months away.
Read MoreSeattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand
Seattle’s Central Saloon hosted Nirvana’s first Seattle show. Now, the legendary bar and venue is meeting demand for merchandise by printing its own T-shirts.
Read MoreCompanies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event
The annual event featured more than 100 vendors, a 1.5-mile-long parade and a music festival.
Read MoreDoes Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.
Read MoreMixer Package’s Punchy Personality Steals Show
The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.
Read MoreWWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big annual event debuted this week as the conference got underway in California. There are definite takeaways for promo pros.
Read MoreCase Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner
The branding agency is providing promo, print and e-commerce solutions for MLC, America’s first professional Twenty20 cricket league, whose new season starts next week.
Read MoreNational Donut Day: A Hole in Donut Brands’ Marketing Strategy?
Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for June 6, but other donut chains missed an opportunity for clever branded merch tied to the sweet observance.
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