The Grossman Marketing Group co-president describes one case study that had to give off luxurious vibes and Pantone-perfect color matching.
Read MoreConvergence Corner: Cohesion Through Color & High Perceived Value With David Grossman
Editorial Type: Case Studies
Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where fans could buy custom jerseys that were decorated on the spot.
Read MoreBYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily
Another sustainable bag supplier, ChicoBag, was recently featured on Good Morning America.
Read MoreChili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
The co-branded line of belts and boots, which sold out quickly, is a fun spin on using touch to evoke a brand aesthetic.
Read MoreASI Chicago 2025: Product Showcase Winners
Explore the standout promotional items that distributors voted on as the winners of ASI Chicago’s Product Showcase.
Read MoreBest in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard
From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular popcorn bucket, here are ASI Media’s takeaways from clever branding moments so far this summer.
Read MoreASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.
Read MorePrinting Hope for St. Jude Children’s Hospital
Michael Godard’s painting, “Wings of Hope,” helps support cancer research at St. Jude Children’s Hospital.
Read MoreNew Physical Music Format Showcases Print’s Value as a Collectible
The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.
Read MoreFrom ‘Virtually Worthless’ to Richly Rewarding
A sale of a business that goes from the buyer’s first introduction to the seller, to a signed letter of intent in just six days? It isn’t a typical deal, but we had one that actually unfolded that way. This is its story.
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