Case Studies Archives - Page 5 of 26 - Print & Promo Marketing

Surf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo

Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.

The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.

The social media platform’s CEO wore a shirt on stage at South by Southwest mocking a shirt that Meta CEO Zuckerberg wore to hype himself. Fans (or haters) wanted in on the Bluesky action.

Retro styles, boxy fits and specialty garment washes were among the standouts at the decorated apparel-focused show.

Six players will wear jerseys with special patches, which will then be turned into trading cards at the end of the season.

The whole line of MLB caps is a little silly and not well-conceived, but one design unintentionally printed a vulgar Spanish word, drawing swift backlash.

A trendy retail apparel brand used a variety of print products to create an upscale and unique branding experience.

The Austin festival is a tastemaking event for culture, and its merchandise is no different.

Ryan Cady, director of client success at Imprint Engine, tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th-hour roadblock, but with the strength of his network and relationships, everybody ended up happy.

Take inspiration from apparel, headwear and print products that are showing up everywhere in a city that loves to celebrate big victories.