The beachy teen retailer looked to the sport – which is exploding in popularity with Gen Z – for its latest merch collaboration.
Read MorePacsun Heads Off to the Races With Formula 1 Merch
Editorial Type: Case Studies
7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console
To celebrate the 40th anniversary of the classic video game, the convenience chain is releasing a line of co-branded apparel and a Tetris gaming console shaped like the iconic Slurpee drink.
Read MoreHow Koozie Group Handled Their Pen Going Viral on TikTok
A TikTok user shared a story about the “best pen she’s ever used,” and now Koozie Group is managing demand and educating potential customers about their products.
Read MoreHow the Paris Olympics Uses Creative Packaging (But Minimal Cliché) for Merchandise
With the Paris Olympics only a few months away, we’re starting to get a look at what fans both in Paris and from afar can purchase from the various e-commerce platforms the IOC is working with. Like other big-ticket international events like the World Cup, the Olympics merchandise reflects on the host city/country and its…
Read MoreNike Says It Will Fix the MLB Uniforms (But The Damage Is Ultimately Done)
Nike says it will fix the much-maligned new MLB uniforms it made with Fanatics. But, after throwing each other under the bus and failing to fully admit fault, the PR damage might be done.
Read MoreRandy Johnson Is Making Amends With the Birds Thanks to a DirecTV Promo
Randy Johnson and DirecTV teamed up for miniature ballparks (for birds) made from discarded satellite dishes, as well as a “Millet Mullet,” as a way for the legendary pitcher to make amends with the bird community and reward some lucky customers.
Read MoreThe 2024 NFL Draft Hats Provide Local Pride and Embroidery That Pops
The NFL Draft is arguably football’s second-biggest night. But, in terms of hats, well, it might still be the second-biggest night. But the NFL Draft tradition of draftees donning their new franchise’s hat after being selected is a fun one. And, each year, the NFL and its merchandise partners take great care in designing headwear…
Read MoreHow the Indiana Fever Immediately Capitalized on the ‘Caitlin Clark Effect’ With Merchandise
After selecting Caitlin Clark with the first pick of the WNBA Draft, the Indiana Fever immediately started selling Clark-branded merchandise and apparel, celebrating the “Caitlin Clark Effect.”
Read MoreOur Favorite Eclipse Glasses from This Week’s Solar Eclipse
We took a (safe) look at some of the best branded eclipse glasses as the total eclipse captivated viewers across the U.S.
Read MoreMalbon Golf’s ‘Curb Your Enthusiasm’ Apparel and Accessory Line Is Pretty, Pretty Good
To tie in with the finale of the ever-hilarious, ever-frustrating “Curb Your Enthusiasm,” Malbon Golf created a special line of apparel referencing the final season’s golf-centric storylines.
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