In the newest installment of The Campaign case study series, ASI’s Salesperson of the Year shares how she overcame logistical hurdles to provide nearly $2 million in merch for Veterans Day promotions.
Read MoreEditorial Type: Case Studies
Weezer’s Fun Sweater Sleeve Box Set Packaging Has Powerful Takeaways for Print & Promo Pros
Want to feel old? Weezer’s 1994 self-titled debut album, colloquially referred to as “The Blue Album”, is turning 30. And to celebrate, the band is releasing a special edition of the landmark record – the Super Deluxe Vinyl Box Set, which comes brilliantly packaged in a Weezer-branded knit blue sweater sleeve. Very limited edition, only…
Read More2024 Is the Year of the Packed Lunch
With many returning to the office, the need for stylish and sustainable reusable lunch bags is on the rise.
Read MoreEditor’s Picks: Meaningful Packaging & Gift Wrap
Packaging and gift wrap plays a crucial role during the gift-giving season and at special events all year round.
Read MoreThe Standout Political Merch From the DNC
T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Chicago for the Democratic National Convention.
Read MoreNike Announces Co-Branding Partnerships With LEGO, MoMA
The sportswear company released a line of co-branded MoMA socks, with the promise of more through a multi-year deal with LEGO.
Read MoreDecorating Roundup: Stahls’ Launches Flexbroidery
Plus, Stickers International has added metallic styles, and Ninja Transfers has launched a 30-foot gang sheet for direct-to-film transfers.
Read MoreHow Unionwear Handled the Surge of Harris-Walz Merch
Mitch Cahn, president of the New Jersey-based supplier, says political hat sales can indicate the popularity of a candidate, noting that sales spiked after the Democratic presidential ticket changed.
Read MoreHow BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
The Woodinville, Washington, distributor created ballpark giveaways as part of multiple co-branded events with Mattel and multiple MLB teams.
Read MoreAll Aboard: Public Transit Merch Rides Into Newfound Popularity
Transportation agencies across the United States are using swag to up brand awareness and convey community pride
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