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Editorial Type: Case Studies

The Campaign: Behind the Scenes of a $2 Million Order

In the newest installment of The Campaign case study series, ASI’s Salesperson of the Year shares how she overcame logistical hurdles to provide nearly $2 million in merch for Veterans Day promotions.

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Weezer’s Fun Sweater Sleeve Box Set Packaging Has Powerful Takeaways for Print & Promo Pros

Want to feel old? Weezer’s 1994 self-titled debut album, colloquially referred to as “The Blue Album”, is turning 30. And to celebrate, the band is releasing a special edition of the landmark record – the Super Deluxe Vinyl Box Set, which comes brilliantly packaged in a Weezer-branded knit blue sweater sleeve. Very limited edition, only…

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2024 Is the Year of the Packed Lunch

With many returning to the office, the need for stylish and sustainable reusable lunch bags is on the rise.

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Editor’s Picks: Meaningful Packaging & Gift Wrap

Packaging and gift wrap plays a crucial role during the gift-giving season and at special events all year round.

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The Standout Political Merch From the DNC

T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Chicago for the Democratic National Convention.

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Nike Announces Co-Branding Partnerships With LEGO, MoMA

The sportswear company released a line of co-branded MoMA socks, with the promise of more through a multi-year deal with LEGO.

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Decorating Roundup: Stahls’ Launches Flexbroidery

Plus, Stickers International has added metallic styles, and Ninja Transfers has launched a 30-foot gang sheet for direct-to-film transfers.

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How Unionwear Handled the Surge of Harris-Walz Merch

Mitch Cahn, president of the New Jersey-based supplier, says political hat sales can indicate the popularity of a candidate, noting that sales spiked after the Democratic presidential ticket changed.

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How BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights

The Woodinville, Washington, distributor created ballpark giveaways as part of multiple co-branded events with Mattel and multiple MLB teams.

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All Aboard: Public Transit Merch Rides Into Newfound Popularity

Transportation agencies across the United States are using swag to up brand awareness and convey community pride

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