Case Studies Archives - Page 9 of 29 - Print & Promo Marketing

‘E-L-G-S-E-S’: Philadelphia Mayor’s Spelling Error Lives on With Merchandise

The viral moment demonstrates the power of merch and the flourishing of print-on-demand.

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.

The show offered plenty of ideas and inspiration across categories like drinkware, writing instruments and home goods.

Paper products, sustainability, decoration and data: A look at print’s place at the promo industry’s first trade show of the year.

Gift practical promo from one of the industry’s top categories.

They might be the strangest thing you’ve seen all year – but these companies are doing something right with their co-branding.

The mystery playing out over the skies of New Jersey and New York has spurred a bevy of drone-themed merchandise to commemorate the strange phenomenon.

Steven Flaughers, owner of Proforma 3rd Degree, discusses his history in print and promo, asking the right questions and finding the right opportunities in unexpected places.

This time, the singer has partnered with Sony and the New York MTA to take over an entire New York subway train with a mix of print and promo.

This year’s gift bag is a real bag that uses trendy branding and even finds space for print.