In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.
Read MoreBranding Together: Tips To Help Print & Promo Businesses Blossom
Editorial Type: Columns/Opinions
Beware Scammers Posing as QuickBooks Support
There’s a new scam targeting QB Desktop users — scammers harvest multi-company license keys (especially those tied to payroll), then resell them for a tidy profit.
Read MoreEmbellishment as a Growth Engine for Print Service Providers
Enhancements such as spot UV, foil, and tactile coatings are helping print service providers unlock new markets, impress buyers, and most importantly, boost their bottom lines.
Read MoreRelationship Trajectories: Blending Social Selling With Traditional Channels
One of the oldest mistakes in sales? Skipping relationship-building and jumping straight to the pitch. But here’s the truth: buyers only listen when their minds are open.
Read MoreHow To Reduce Printing Costs
Marco Boer, vice president of I.T. Strategies and keynote presenter at this year’s Wide-Format Summit, answers questions submitted by event attendees. This week’s question: How can I reduce costs?
Read MoreIs Your Direct Mail Average?
Average direct mail doesn’t cut it anymore. But, when done right, it continues to outperform many digital channels. Here’s what works.
Read MoreFrom Strangers to Customers: The Friendship Principle in Sales
Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.
Read MoreCulture: Driver of Success or Failure
A number of studies have shown a positive relationship between culture and performance. Let’s explore important tips to help build the great culture that drives the success we desire.
Read MoreWhy Do Clients Choose Who They Choose?
My competitor failed to understand what our client was saying. He missed hearing “why clients choose who they choose.”
Read MoreThe One Guiding Question for Your Important Decisions
Here is one guiding question to put all those struggles behind you forever: “What would you do if you knew you could not fail?”
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