I wasn’t too sure what to write about this week, my poor pea brain being otherwise occupied with proofing August and planning out my Sept. stories. I managed to dig up a few links though that you might find interesting:
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Greetings loyal readers,
I have a challenge to issue. I have thought of three instances where a person or company is in desperate need of advertising, yet using promotional products to help them would be extremely difficult. Your challenge is twofold: think of an actual working promotion, or come up with a funnier disastrous instance than I have suggested here.
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I had the pleasure of attending the Vans’ Warped Tour this weekend, which is weird I know, since I’m a 26-year old writer for a business magazine and not a 17-year old girl who loves eyeliner and sneaking cigarettes behind the bleachers. But, I basically never go to shows anymore, and my girlfriend had never even been to a punk concert before prior to this weekend, so I figured why not check out Warped Tour? There’s something like 50-plus bands that play, and the people watching is excellent, ranging from hulking brutes in combat boots and red suspenders, weird pasty guys who look this is the first time they’ve been able to tear themselves from World of Warcraft in months, and 15-year olds with foot-tall pink mohawks who are very clearly there with their parents. Basically, it’s like 100 punk concerts mashed into one.
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Greetings loyal readers,
We’re finished with the July issue right now, and I thought it would be fun to share with you a little bit of my last few days in the office, which, until I started writing this week’s blog, have been entirely devoted to proofreading the issue. If you’ve never experienced the utter joy that is reading the same material over and over again, looking for the tiniest mistakes, let me paint you a most wondrous picture of what a single day of proofing is like. Remember, to get the full effect, imagine you’ve been doing this for at least four days straight.
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The video production from PROMOTIONS EAST is going well, and by well I mean I haven’t touched it in a week, instead trying to hammer out our July issue. I’m sure I’ll get to it soon enough, but in the mean time, I thought I would post a few photos I took from the show:
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My apologies for the egregious absence in updates. I’d make the predictable excuse of being colossally busy, but being predictable is terrible, so instead I’ll tell you the reason I haven’t written in so long is because I was stuck in a Groundhog-Day [link]-like time vortex for three weeks, forced to live Mothers’ Day over and over again until I got it right (note for those interested: giving your mom an Egg McMuffin and one of your delinquent student loan bills as gifts is not an acceptable way to start the day).
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I recently interviewed Mark Trotzuk, president of Boardroom ECO Apparel, for one of the articles I’m currently writing for our upcoming June responsibility supplement, which is a mini-issue about all kinds of great stuff like corporate social accountability and environmental stewardship.
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Happy Cinco de Mayo everyone! I’m sure you’re all aware, but “Cinco de Mayo” translates to “fifth of May” in Spanish, or “Congratulations! Your magazine is kicking butt, but is also starting like three new projects in May! Enjoy trying to write a blog!” if you speak Promo Marketing.
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It’s serious deadline business time right now on the magazine, so I don’t have a lot of time to devote to a long, clever post neatly relating to our industry (or attempting one anyway). I thought I would instead just give you all a quick blurb of something that that didn’t get into my computer accessories story for May.
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PPAI announced yesterday that it was buying advertising time on one of Time Square’s JumboTrons to run a 15-second commercial explaining the value of promotional products in general as advertising tools. If you didn’t get their initial release, Charlie has the story in the newsletter for this week.
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