Footwear Drop: How Sock 101 Brought Fully Custom Shoes to Promo

We lost count of the number of brands that teamed up with shoe companies this year for limited-edition collections, licensed offerings and custom designs. Whataburger did cowboy boots. Dunkin’ had running shoes. Heck, Post Malone released his own Crocs. As sneaker culture moves more mainstream, we fully expect the trend to continue well into 2020 and beyond. Sock 101 thinks so, too…

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