Footwear Drop: How Sock 101 Brought Fully Custom Shoes to Promo

We lost count of the number of brands that teamed up with shoe companies this year for limited-edition collections, licensed offerings and custom designs. Whataburger did cowboy boots. Dunkin’ had running shoes. Heck, Post Malone released his own Crocs. As sneaker culture moves more mainstream, we fully expect the trend to continue well into 2020 and beyond. Sock 101 thinks so, too…

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One Promo Supplier’s Product Partnerships Show Why It Pays to Give Back (and Why Corporate Social Responsibility Is Here to Stay)

On the first day of exhibits at PPAI Expo 2019, a crowd had gathered in front of the Compass Industries booth. The show floor had opened a few hours before, and the early rush had dispersed into a modest flow of traffic that would build slowly to peak capacity later in the day. Yet here was a throng of people gathered around a small tub full of water, elbowing their way in to get a look…

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