This article originally appeared in Printing Impressions. Asked why the U.S. Government Publishing Office (GPO) places such a high priority on innovation, Greg Estep gets right to the point. “If you don’t innovate, you won’t be relevant,” Estep, managing director of plant operations at the 163-year-old agency, the federal government’s official printer and publisher, says. “You can’t use the same solutions you used years ago when people were available.” GPO has suffered the same labor shortages as the rest of the printing industry, but has used them as a catalyst…
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Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, we interviewed Casey Duke, partner at Metrographics (asi/268937) in Fairfield, NJ. In our chat, Duke discussed everything from taking over the reins from his father and modernizing the business, to adapting in hard times. How did you get started in the industry? What path did you take to your current role? Casey Duke: The business was started by my father back in the mid-1980s.…
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In the 1940s, Miami, Florida, earned the nickname “The Magic City” for good reason. The moniker refers to the rapid growth it saw year after year during that time. Binick Imaging, which operates out of Miami, has a little growth magic of its own. A larger-format printing company, it offers it all: from design and…
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In the newest installment of The Campaign case study series, ASI’s Salesperson of the Year shares how she overcame logistical hurdles to provide nearly $2 million in merch for Veterans Day promotions.
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Mitch Cahn, president of the New Jersey-based supplier, says political hat sales can indicate the popularity of a candidate, noting that sales spiked after the Democratic presidential ticket changed.
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Christa Martin, president and founder of Addressed for Success talks about her career path, gets candid about industry challenges, and explains how election season impacts her business.
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Big Frog Custom T-shirts & More, a retail-facing custom apparel business, is expanding into hard goods. President and CEO Tina Bacon-DeFrece explains the process and pain points throughout the transition.
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Executive Print & Promo has a long history in print. The St. Louis, Missouri-based distributor has been in the print world for nearly 60 years, and added promo a little more than halfway into its history. In that time, its staff, like Stacey Wilks, who serves as the lead of customer relations, has excelled at…
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The move comes nearly five months after AAA was acquired by Sign-Zone, parent firm of Counselor Top 40 supplier Showdown Displays.
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The purpose of a brand name is to stick with the customer. When IPS wanted to rebrand to reflect its new identity beyond just traditional print products and as a service provider to the promotional products industry, it looked at the name of one of the products it currently offered and saw potential as a…
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