Christa Martin, president and founder of Addressed for Success talks about her career path, gets candid about industry challenges, and explains how election season impacts her business.
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Big Frog Custom T-shirts & More, a retail-facing custom apparel business, is expanding into hard goods. President and CEO Tina Bacon-DeFrece explains the process and pain points throughout the transition.
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Executive Print & Promo has a long history in print. The St. Louis, Missouri-based distributor has been in the print world for nearly 60 years, and added promo a little more than halfway into its history. In that time, its staff, like Stacey Wilks, who serves as the lead of customer relations, has excelled at…
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The move comes nearly five months after AAA was acquired by Sign-Zone, parent firm of Counselor Top 40 supplier Showdown Displays.
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The purpose of a brand name is to stick with the customer. When IPS wanted to rebrand to reflect its new identity beyond just traditional print products and as a service provider to the promotional products industry, it looked at the name of one of the products it currently offered and saw potential as a…
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At Leashables, we specialize in custom-made promotional products to help get your customers brand in the hands of their prospective and current clients. Our line of promotional hand sanitizers provides them with a relevant and convenient promo to help them spread the word, not the germs. Lip Balm is a versatile promotional product that can be…
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Emily Neville launched Beer to Bags a few years after starting a clothing upcycling business in college.
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As part of Print & Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karl Ziegler, president of Ruckus & Co. Inc., Greenwood, South Carolina. Here, he shares how personal growth fuels his leadership style, offers a glimpse into serving high-profile events,…
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Growing up on a ranch in rural New Mexico, KJ Summers knew he was different – a feeling that came with no shortage of internal questioning and turmoil. Still, as he matured into his identity as a member of the LGBTQIA community, Summers determined to live openly and positively. In embracing who he is and…
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Lessons in quick turns and minimizing variables from Atlas Embroidery & Screen Printing, who printed the Florida Panthers’ Stanley Cup merchandise
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