As if business leaders needed another challenge, many face one that is complex and painful: Having to unwind an internal promotion that did not work out as planned.
Read MoreThe Perils of Promotion
Editorial Type: How-to Guides
Professional & Operational Liabilities in the Commercial Printing Industry
Is your printing operation adequately covered against expected and emerging risks? How can you assess the strengths or weaknesses of your liability insurance policy? This guide will show you how.
Read MoreHow To Embrace Tactile Wide-Format Printing
One of the newer opportunities available for print service providers (PSPs) and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate.
Read MorePromo Insiders: 6 Markets To Target Now With Print
In this podcast, Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
Read MoreThe Eight-Second Sale
Whether it’s an email or a voicemail message, a video or a white paper, those first words make a huge difference.
Read More5 Strategies for Pitching Sustainability to Reluctant End-Buyers
Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.
Read MoreCharting the Evolution of Color Spaces in Wide-Format
When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.
Read MoreDouble the Impact: What Print and Promo Distributors Should Know About Each Market
Despite the similarities between the print and promo markets, distributors transitioning from one medium to the other can face unique challenges because of the distinctions between the two. Here are the essentials you need to know about both.
Read More4 Big Challenges With Embroidery – And How To Handle Them
Apparel decorators and distributors are always on the hunt for ways to stand out and become the ultimate one-stop shop. If you’re looking to diversify into embroidery – or just want to understand how best to communicate with your contract decorator – it’s worth understanding the intricacies of this age-old craft. Embroidery may seem like…
Read More6 Tips To Beat the Social Media Algorithm
Try these strategies to enhance your marketing efforts and build engagement with prospects online.
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