Marketing is more than a single slogan these days; it’s different but related stories told with authenticity and consistency.
Read MoreASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
Editorial Type: How-to Guides
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift the supplier-distributor relationship from a transaction to a true business partnership.
Read More3 Proven Ways To Build a Self-Promo Campaign
In a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expertise for expanding client bases with this attention-grabbing marketing tactic.
Read MoreApparel Decorating Guide — Techniques, Tips & Tutorials
From foundational skills to advanced processes, this updated guide delivers everything decorators need to elevate their craft.
Read More4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur
Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creations in early 2025, has found success with old-fashioned sales tactics.
Read MoreHow Your Shirt Is Made Plays a Huge Role in How It Prints Using DTG
Pretreating is the process that allows for successful digital white ink printing on a garment.
Read MoreJordan Gorski on Value of Color, Prepress in Wide-Format
Color management and process control are critical but often overlooked factors in wide-format printing.
Read MoreElevate Your Wide-Format Business With Installation Services
Wall, window, and even vehicle graphics have taken off, and in-plants are in the thick of this growing business. But who is installing these graphics?
Read MoreSelling Healthcare Labels for Long-Term Profit & Revenue
No matter what is happening in the economy, people still need healthcare. This translates into a steady, predictable need for healthcare labels.
Read MoreHow Printers Can Grow Their Business With Branded Merchandise
Setting the tone for a dynamic exploration of how print businesses can diversify and grow through promotional products, Joan Miracle, executive director of corporate accounts at Advertising Specialty Institute (ASI), warmly welcomed attendees to her session, Promo From the Ground Up: How to Grow Your Business Selling Branded Merch, which was presented during the 2025 PRINTING United Expo.
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