To help answer many of the questions that beginner apparel decorators have, four seasoned decorators took to the Apparelist Live! Theatre stage at PRINTING United Expo 2024.
Read MoreApparelist Live! Apparel Decorating Tips for Beginners
Editorial Type: How-to Guides
How To Create the Ultimate Print-on-Demand Experience for Customers
Think of yourself as a “fulfillment solutions provider,” rather than a printer or promotional products distributor.
Read MoreHow To Sell More Print Without Selling
I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.
Read MoreA Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
Read MoreSmell That? It’s the Scent of Higher Direct Mail Response Rates
Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
Read MoreMixed Media, Maximum Impact: How To Go Beyond Basic DTF
Direct-to-film (DTF) is everywhere. That’s why decorators are looking for alternatives like mixed media techniques to break through the noise with textures and effects. It’s always about finding finishes that get noticed and get results.
Read MoreWhat’s Trending Now: A 5-Step AI Activation Process
Nathan Safran, vice president, research for NAPCO Research and PRINTING United Alliance, presents an actionable five-step strategy for implementing artificial intelligence in your business.
Read More4 Tips for Contract Decorators Working With Promo Distributors
Whether or not you’ve worked within the promo supply chain before, consider these four pieces of advice to stand out as a decoration vendor.
Read MoreThe 7 Most Common Direct Mail Mistakes (and How To Avoid Them)
Here are seven of the most common direct mail mistakes — and how you can steer clear of them.
Read MoreSoft Substrate Sublimation: What You Need To Know
This sublimation guide covers fabric types, common issues like ghosting and press lines, plus expert tips on color and mixed media applications.
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