In this podcast, Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
Read MorePromo Insiders: 6 Markets To Target Now With Print
Editorial Type: How-to Guides
The Eight-Second Sale
Whether it’s an email or a voicemail message, a video or a white paper, those first words make a huge difference.
Read More5 Strategies for Pitching Sustainability to Reluctant End-Buyers
Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.
Read MoreCharting the Evolution of Color Spaces in Wide-Format
When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.
Read MoreDouble the Impact: What Print and Promo Distributors Should Know About Each Market
Despite the similarities between the print and promo markets, distributors transitioning from one medium to the other can face unique challenges because of the distinctions between the two. Here are the essentials you need to know about both.
Read More4 Big Challenges With Embroidery – And How To Handle Them
Apparel decorators and distributors are always on the hunt for ways to stand out and become the ultimate one-stop shop. If you’re looking to diversify into embroidery – or just want to understand how best to communicate with your contract decorator – it’s worth understanding the intricacies of this age-old craft. Embroidery may seem like…
Read More6 Tips To Beat the Social Media Algorithm
Try these strategies to enhance your marketing efforts and build engagement with prospects online.
Read MoreLeather and Lace: The Challenges of Tough and Delicate Media
Working with substrates outside of the normal range of materials can be difficult. Thick and tough substrates, as well as delicate ones, are some of the most challenging. When you think of printing, your mind may go straight toward the most common media, like paper, vinyl, and films. However, wide-format printers often tackle a wider…
Read MoreThe Hotel and Hospitality Graphics Opportunity
When you consider the graphics you encounter daily, there are many you never give a second — or third — thought to. Hotels are probably at the top of that list. Think about it: when was the last time you stopped and thought about what it took to create the spaces you move through as…
Read MoreWhat is Graphic Media Management?
I get a lot of questions about my degree, Graphic Media Management. People seem to assume more often than not that I mean graphic design, and I can’t blame them. I don’t think the title tells you what I am studying. Graphic Media Management is a print management degree. I get to learn all about…
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