With so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best…
Read MoreEditorial Type: How-to Guides
6 Tips for Developing Your Screen Print Business (or Any Promo Business, Really)
Whether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience…
Read MoreDecoration Diaries: How A&P Master Images Used Halftone Screen Printing to Land a Repeat Customer
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
Read MoreThe 2020 Top Promotional Products Suppliers List
Your guide to the promo industry’s best supplier companies–now featuring our 2020 Supplier Excellence Awards
Read MoreHow to Grow Your Business With Heat Transfer Decoration
Image Solutions has been in business since 1997 as a uniform provider to small businesses and Fortune 500 companies, like AT&T, Albertsons and Walgreens. It has evolved to offer decoration, e-commerce and more. While embroidery remains its top decoration method, adding heat transfer has further developed the business…
Read MoreCreating Better Product Pitches to Increase Purchase Conversions
When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client…
Read MoreThe Promo Distributor’s Guide to Apparel Decoration
What to know about finding a decorating partner, adding in-house decoration and more
Read MoreDirect Mail Marketing and Prospecting for Promo Businesses
Plenty of opportunities exist for companies to get their messages out there via direct mail, and, interestingly, those businesses can credit an influx of digital marketing approaches for that stability. To dig into direct mail for promo businesses, we talked to four experts from inside and outside the industry…
Read MoreHow Promotional Products Can Create a Powerful Brand Experience for Customers (and Why It Matters)
The promotional products space plays an important role in creating a powerful brand experience. For distributors and suppliers, it’s offering products that carry perceived value to be used by companies for corporate gifting or rewards programs, or at special events. Here are the four main building blocks of creating an exceptional brand experience…
Read MorePick The Perfect Spring Jacket
Spring is a tricky time of year. Depending on where you live, the transition from winter chill to warmer temperatures can be incredibly unpredictable. Some flurries, a downpour, maybe just a cool breeze – anything’s possible. So it makes sense that Mother Nature’s ups and downs during spring would make choosing the right jacket a…
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