Despite the proliferation of digital channels available to modern marketers, catalogs remain a critical component of the marketing mix for many businesses and brands. In fact, catalogs have experienced a resurgence of late, with several notable companies launching or relaunching catalog programs in recent years, and even primarily digital retailers are adding print catalogs to…
Read MoreMarketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of the most impactful tools in any marketing professional’s arsenal, no matter what their core business. Unfortunately, the average email list churns by about 30 percent every year. To keep this pool of prospects fresh, marketers must employ a number of tactics to consistently cultivate a vibrant and vested subscriber base. To help, here are a few easy steps to help build your list—and boost your business.
Read MoreMarketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of the most impactful tools in any marketing professional’s arsenal, no matter what their core business. Unfortunately, the average email list churns by about 30 percent every year. To keep this pool of prospects fresh, marketers must employ a number of tactics to consistently cultivate a vibrant and vested subscriber base. To help, here are a few easy steps to help build your list—and boost your business.
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Ideas and advice to help you sell the industry’s most popular promo.
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Important business planning points for the end of 2011 and beginning of 2012.
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A quick rundown of distributor press opportunities through our magazine and PromoMarketing.com.
Read MoreThere’s still time to cast your vote for the 2011 Supplier Excellence Awards! Come watch our video and go vote!
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How to tweak Google Analytics to give you a better picture of how loyal your website visitors are.
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