Clients like samples, but if you’re not careful, they can nickel and dime money out of your business. Here are some ways to provide samples wisely, so you can give your clients the peace of mind that their order is exactly what they wanted while saving money yourself (or even making more)…
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Curation: The Most Underrated (and Teachable) Skill for the Promo Professional Today
You’re a professional curator. That’s a surprise to some of you, but that’s what you are. Every day, you sort, sift and select specific products from thousands of options in our industry and then assemble them into collections to present to a client. This is why it’s somewhat baffling that as an industry of professional curators, we’ve never tried to codify the craft of curation…
Read MoreDon’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market…
Read MoreLinkedIn Tips for Promo Pros: Generating Leads, Building Relationships and More
There’s plenty to know about LinkedIn, including how to best utilize it to connect with new customers. Here, we’ll look at different approaches for using LinkedIn and learn from three promo distributor experts how to get the most out of your business efforts on the platform—whether you’re a new user or a pro…
Read More4 Things to Know About Selling Promo to Different Age Demographics
With so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best…
Read More6 Tips for Developing Your Screen Print Business (or Any Promo Business, Really)
Whether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience…
Read MoreDecoration Diaries: How A&P Master Images Used Halftone Screen Printing to Land a Repeat Customer
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
Read MoreThe 2020 Top Promotional Products Suppliers List
Your guide to the promo industry’s best supplier companies–now featuring our 2020 Supplier Excellence Awards
Read MoreHow to Grow Your Business With Heat Transfer Decoration
Image Solutions has been in business since 1997 as a uniform provider to small businesses and Fortune 500 companies, like AT&T, Albertsons and Walgreens. It has evolved to offer decoration, e-commerce and more. While embroidery remains its top decoration method, adding heat transfer has further developed the business…
Read MoreCreating Better Product Pitches to Increase Purchase Conversions
When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client…
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