When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client…
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Plenty of opportunities exist for companies to get their messages out there via direct mail, and, interestingly, those businesses can credit an influx of digital marketing approaches for that stability. To dig into direct mail for promo businesses, we talked to four experts from inside and outside the industry…
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The promotional products space plays an important role in creating a powerful brand experience. For distributors and suppliers, it’s offering products that carry perceived value to be used by companies for corporate gifting or rewards programs, or at special events. Here are the four main building blocks of creating an exceptional brand experience…
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Distractions are everywhere during a typical workday. Add modern technology to the mix, and we’re all but set up to be less productive. While it may be impossible to entirely avoid distractions, cutting down on them is the key to better efficiency in the workplace. Here are five ways to reduce your work distractions and boost productivity…
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Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
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The Masters is over and that means your customers are inquiring about golf promotions. In 2016, there were over 800,000 golf tournaments totaling $4 billion of sales opportunities. Are you getting your piece of the pie? Gold Bond’s new Interactive Golf Guide will help you navigate the sport of business. (read more)
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Despite the proliferation of digital channels available to modern marketers, catalogs remain a critical component of the marketing mix for many businesses and brands. In fact, catalogs have experienced a resurgence of late, with several notable companies launching or relaunching catalog programs in recent years, and even primarily digital retailers are adding print catalogs to…
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