I started in sales in the prehistoric era: a time before AI, internet, cell phones, fax machines, caller ID, and voicemail (pause for effect). Forty-three years have passed. There have been countless evolutions and revolutions. The industry has been declared dead multiple times, and yet here we are.
Read More
Heat transfer vinyl is versatile, easy to store, cut, weed and apply, and surprises with its utility. It offers several special-effect materials, none more popular and appealing than glitter HTV.
Read More
The best partnerships don’t just happen. Here’s what contract decorators want every distributor to know to get faster turnarounds, fewer headaches, and better results.
Read More
Direct mail delivers proven results, but are you getting the best possible performance from your campaigns?
Read More
It feels like it’s just sitting there, the pressure to launch an e-commerce storefront. The right answer isn’t a simple “yes” or “no.” It’s “it depends.”
Read More
Dave Leskusky, president of PRINTING United Alliance, discussed the state of the print industry and ways promo distributors can offer print to diversify their revenue streams during an Education Day session in Chicago.
Read More
July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns.
Read More
Search behavior has become significantly more sophisticated. Users now expect context-aware results. For the print industry, this evolution brings both challenges and opportunities.
Read More
One of the appeals of candle holders, beyond the purely practical, is their potential to facilitate decorative flair. They’re essentially a blank canvas, and with the right knowledge and tools, you can transform them into so much more than a vessel. Let’s take a look at how.
Read More
To help answer many of the questions that beginner apparel decorators have, four seasoned decorators took to the Apparelist Live! Theatre stage at PRINTING United Expo 2024.
Read More