One of the appeals of candle holders, beyond the purely practical, is their potential to facilitate decorative flair. They’re essentially a blank canvas, and with the right knowledge and tools, you can transform them into so much more than a vessel. Let’s take a look at how.
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To help answer many of the questions that beginner apparel decorators have, four seasoned decorators took to the Apparelist Live! Theatre stage at PRINTING United Expo 2024.
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Think of yourself as a “fulfillment solutions provider,” rather than a printer or promotional products distributor.
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I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.
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Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
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Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
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Direct-to-film (DTF) is everywhere. That’s why decorators are looking for alternatives like mixed media techniques to break through the noise with textures and effects. It’s always about finding finishes that get noticed and get results.
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Nathan Safran, vice president, research for NAPCO Research and PRINTING United Alliance, presents an actionable five-step strategy for implementing artificial intelligence in your business.
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Whether or not you’ve worked within the promo supply chain before, consider these four pieces of advice to stand out as a decoration vendor.
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Here are seven of the most common direct mail mistakes — and how you can steer clear of them.
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