I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.
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Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
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Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
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Direct-to-film (DTF) is everywhere. That’s why decorators are looking for alternatives like mixed media techniques to break through the noise with textures and effects. It’s always about finding finishes that get noticed and get results.
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Nathan Safran, vice president, research for NAPCO Research and PRINTING United Alliance, presents an actionable five-step strategy for implementing artificial intelligence in your business.
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Whether or not you’ve worked within the promo supply chain before, consider these four pieces of advice to stand out as a decoration vendor.
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Here are seven of the most common direct mail mistakes — and how you can steer clear of them.
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This sublimation guide covers fabric types, common issues like ghosting and press lines, plus expert tips on color and mixed media applications.
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Want to link your credit card or bank account to QuickBooks Online? This is a nice idea, but not as automatic as it sounds.
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While many people are on the hunt for a true vintage concert T-shirt to celebrate their favorite band, there are plenty of new customers out there who want the same look for a concert they are seeing this weekend. With the right tools and techniques, you can create a vintage feel for your customers.
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