When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.
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Despite the similarities between the print and promo markets, distributors transitioning from one medium to the other can face unique challenges because of the distinctions between the two. Here are the essentials you need to know about both.
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Apparel decorators and distributors are always on the hunt for ways to stand out and become the ultimate one-stop shop. If you’re looking to diversify into embroidery – or just want to understand how best to communicate with your contract decorator – it’s worth understanding the intricacies of this age-old craft. Embroidery may seem like…
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Try these strategies to enhance your marketing efforts and build engagement with prospects online.
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Working with substrates outside of the normal range of materials can be difficult. Thick and tough substrates, as well as delicate ones, are some of the most challenging. When you think of printing, your mind may go straight toward the most common media, like paper, vinyl, and films. However, wide-format printers often tackle a wider…
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When you consider the graphics you encounter daily, there are many you never give a second — or third — thought to. Hotels are probably at the top of that list. Think about it: when was the last time you stopped and thought about what it took to create the spaces you move through as…
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I get a lot of questions about my degree, Graphic Media Management. People seem to assume more often than not that I mean graphic design, and I can’t blame them. I don’t think the title tells you what I am studying. Graphic Media Management is a print management degree. I get to learn all about…
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As more and more businesses aim to be a “one-stop shop,” it’s a no-brainer that wide-format printers would start adding promotional products to their list of services.
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According to a recent In-plant Impressions’ report, “Trends and Services in the In-plant Industry (2024),” 90% of in-plants are providing their customers with…
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There is no doubt over the many benefits that window graphics can offer. Be it promoting a business to passers-by on the street outside or adding colorful decoration for those on the inside to enjoy, window graphics are a cost-effective solution in many environments. However, that is not to say that these applications do not…
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