If the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
Read MoreEditorial Type: How-to Guides
How to Master SEO Marketing for Maximum Reach
Even though SEO is nothing new, it remains somewhat of a mystery for most distributors and business owners in general. Some try to figure it out on their own, others hire an expert, but the vast majority just ignore it. Why SEO Is Important For Promo Distributors In today’s connected world, we have been trained…
Read MoreGreen is the New Black: Tech and Eco Go Hand-In-Hand
In recent years the eco-friendly trend has seen significant growth, and should in fact no longer be called a trend, as the need and desire for eco-friendly products and manufacturing becomes entrenched in our consumer psyche. As more and more people become aware of the impact of their purchasing habits on the environment, they are…
Read MoreDownload Our Free 5-Point Checklist for Evaluating Software
At commonsku, we know that evaluating software to run your business can be a daunting task. You want to make the right choice for your team, and your clients, that combines functionality with style, organization with flexibility, and creativity with commerce…easier said than done, right? We’ve helped hundreds of distributors just like you evaluate their software needs, and determine their best fit. It’s all here in our free eBook. Get your copy today.
Read MoreThe Print+Promo Marketing 2021 Top Suppliers List
Your guide to the industry’s best supplier companies–including our 2021 Supplier Excellence Awards
Read MoreThe Print+Promo Marketing 2021 Top Distributors List
A comprehensive guide to the industry’s leading distributor companies
Read MoreHow to Provide Product Samples Without Going Broke
Clients like samples, but if you’re not careful, they can nickel and dime money out of your business. Here are some ways to provide samples wisely, so you can give your clients the peace of mind that their order is exactly what they wanted while saving money yourself (or even making more)…
Read MoreCuration: The Most Underrated (and Teachable) Skill for the Promo Professional Today
You’re a professional curator. That’s a surprise to some of you, but that’s what you are. Every day, you sort, sift and select specific products from thousands of options in our industry and then assemble them into collections to present to a client. This is why it’s somewhat baffling that as an industry of professional curators, we’ve never tried to codify the craft of curation…
Read MoreDon’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market…
Read MoreLinkedIn Tips for Promo Pros: Generating Leads, Building Relationships and More
There’s plenty to know about LinkedIn, including how to best utilize it to connect with new customers. Here, we’ll look at different approaches for using LinkedIn and learn from three promo distributor experts how to get the most out of your business efforts on the platform—whether you’re a new user or a pro…
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