The industry will end the year with a bang, collectively generating its highest revenue and greatest year-over-year sales growth of any 2024 quarter in Q4.
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PRINTING United Expo: The Promotional Products Opportunity for Printers
It’s fair to say that the PRINTING United Expo is more than a print industry event; it’s a promotional products trade show, too. How else would you describe all the branded apparel? What else would you call the trade show signs that companies are printing and displaying? Heck, look at all of the drinkware and…
Read MoreSaving Money, Expanding Choices With Flatbed Printing
When COVID nixed graduation ceremonies in 2020, many K-12 and university in-plants saw a big demand for yard signs. At Chesterfield County Public Schools (Chesterfield, Virginia), 75% of those signs were sent outside…
Read MorePromo Insiders: Supply Chain Flash Points on the Eve of the Holiday Gifting Season
In this podcast, ASI Media journalists Christopher Ruvo and Sara Lavenduski delve into the supply chain challenges and discuss their current and potential impacts on the promo market.
Read MoreAs RFPs Grow in Complexity, Promo Pros See Opportunities for Improvement
Industry distributors say requests for proposals have become more complicated and time-consuming. They’re adapting, but some believe a reimagined process would behoove their firms and their clients.
Read MoreMid-Year Consumables Market Update: Imported Aluminum Offset Plates Under Siege
With the year already more than half over, it’s a great time to pause and take stock of what’s going on in the consumables space — aluminum offset plates, paper, inks, and everything else needed to actually produce printed materials. While we have certainly come a long way from the shortages and price hikes…
Read MoreUnderstanding and Capitalizing on Rising Demand for Gender-Neutral Apparel
If you’ve been paying attention to apparel trends, you’ve likely noticed that a lot of fashionable brands are offering gender-neutral pieces. A high-profile example is Nike, which only created one set of “Medal Ceremony” apparel for Olympic athletes, rather than one for male athletes and one for female athletes. On a smaller scale, gender-neutral apparel…
Read MoreWhy Collectible – and Tradeable – Pins Are So Coveted
There is more to pins than just promo power, experts say: They have identities. “People keep pins longer; they generate more good will,” says Tom Farrell, director of marketing for EMT (asi/52263). “They have more meaning.” Over a long career serving as a postman and a fireman, Farrell’s father collected pins he received as awards…
Read MoreSales Growth Returns for Distributors in Q2
After quarterly sales declined for the first time in nearly three years last quarter, ASI Research shows that promo firms engineered a 1.3% increase in the second quarter of 2024.
Read MoreEnd-Buyer Research: West
ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
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