With the year already more than half over, it’s a great time to pause and take stock of what’s going on in the consumables space — aluminum offset plates, paper, inks, and everything else needed to actually produce printed materials. While we have certainly come a long way from the shortages and price hikes…
Read MoreEditorial Type: Industry Sector Reports
Understanding and Capitalizing on Rising Demand for Gender-Neutral Apparel
If you’ve been paying attention to apparel trends, you’ve likely noticed that a lot of fashionable brands are offering gender-neutral pieces. A high-profile example is Nike, which only created one set of “Medal Ceremony” apparel for Olympic athletes, rather than one for male athletes and one for female athletes. On a smaller scale, gender-neutral apparel…
Read MoreWhy Collectible – and Tradeable – Pins Are So Coveted
There is more to pins than just promo power, experts say: They have identities. “People keep pins longer; they generate more good will,” says Tom Farrell, director of marketing for EMT (asi/52263). “They have more meaning.” Over a long career serving as a postman and a fireman, Farrell’s father collected pins he received as awards…
Read MoreSales Growth Returns for Distributors in Q2
After quarterly sales declined for the first time in nearly three years last quarter, ASI Research shows that promo firms engineered a 1.3% increase in the second quarter of 2024.
Read MoreEnd-Buyer Research: West
ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
Read MoreDecoration Roundup: Roland DGA Announces North American Availability of New UV-LED Printers
Roland DGA announced North American availability of its new VersaOBJECT CO-i series printers, and NameBadges International now offers Prestige Name Badges.
Read MorePlay Like a Champion: Winning Strategies for the Sports & Tailgating Product Category
Whether it’s a stadium that can fit thousands of people, or the local field 10 minutes down the road from your house, cheering on your favorite team is always better with the use of promotional products.
Read MoreHow to use Caps, Beanies and Bandannas For Headwear Promotions
An inside look at trends, applications and decorating techniques in the promotional caps and headwear space.
Read MoreThe Supply & Demand Gap in Women’s Sports Merch Presents Opportunities
A study found that an overwhelming majority of sports fans would buy WNBA or other women’s sports merchandise if it were more available.
Read MoreEnd-Buyer Research: Northeast
ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
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