In an industry like promo, tech will always have merit as a high-perceived value and high-profile gift. But a pen is arguably one of the most useful gifts you can use in a promo, so its application and intended audience is much wider.
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2022 was a record year for the promotional products industry — growing 13.1% and reaching $25 billion in sales volume, according to PPAI. These big numbers mean big opportunities for promotional product distributors. One way they can get their share of sales is by exploring new products and staying in the know, and a category…
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Tax season is behind us. Our accounting friends can go back to their normal sleep and work schedules. Maybe you got a nice little return that you’re using for something fun. Or, maybe, you owed Uncle Sam a few bucks. Tax time is different for everyone. And when we say “everyone,” we really do mean…
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For those tailgates, kids’ soccer games, or watch parties, people are going to need coolers, reusable water bottles, pennants — the list goes on. This is where promotional product distributors can jump in.
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Packaging plays a huge role in branding, image, and overall judgment of a product. Even though it typically gets torn apart, discarded, and eventually thrown away, packaging will always set the tone. It’s what takes a product from being great to being amazing.
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The one thing about trends: They’re constantly changing. While the wholesale apparel market trails behind what’s happening in retail, it’s “much closer than we’ve ever been,” falling about one year behind retail trends, says Vicki Ostrom, trend analyst/futurist for SanMar, Issaquah, Washington. While not everything in retail transfers to the promo apparel industry, there are…
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Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…
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December was a real bear for the U.S. Postal Service, with businesses and gift-givers nervous that high volume, combined with existing issues within the USPS as a result of the pandemic, would spoil the holiday season. However, the USPS just announced that 96.9% of its shipments were on time. UPS and FedEx announced similar successes…
Read MoreOne thing is for sure: Whether distributors have been eyeing center stage or center field, now is an ideal time to jump into the entertainment space. Allowing fans back into venues nationwide should also provide a much-needed spike in promotional product sales…
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The latest installment of our ongoing Promotional Products Industry Recovery Research found a number of reasons for optimism. It also captured some revealing product demand trends—almost all of them positive. Let’s take a look at four of those trends and dig a little deeper into what each means…
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