Industry Sector Reports Archives - Page 7 of 11

Pointers for Printing Political T-Shirts

Gone are the days of people keeping their political cards close to the vest. Today, many take pride in their political or social views and want to share them – to get conversations going, build deeper connections with one another, and boost current campaigns or movements.

Look to Fender and Gibson to See How to Turn Any Company Into a ‘Lifestyle Brand’ Using Branded Products

Every company needs to be a lifestyle company to some extent it seems. Look at some of the biggest sales verticals for promotional products. Look at the food and drink, automotive, and sports sectors. And now, big music brands like Fender and Gibson are doing the same with all sorts of merchandise.

As the year comes to a close, take a look at what end-users will be looking for in terms of year-end gifts, appreciation, and cozy ways to stay indoors during the colder months. Some product categories are holdovers from the pandemic, though lockdown days are behind us.

A First Look at Ralph Lauren’s Ryder Cup Golf Apparel

Ralph Lauren does a pretty good job designing apparel for the U.S.’s premier athletes. The designer brand’s Team USA gear for the Olympics is always interesting, and creates influence elsewhere in the apparel world, as other companies look to replicate the mixes of style and athletic function. In the promotional apparel space, golf is a…

In an industry like promo, tech will always have merit as a high-perceived value and high-profile gift. But a pen is arguably one of the most useful gifts you can use in a promo, so its application and intended audience is much wider.

2022 was a record year for the promotional products industry — growing 13.1% and reaching $25 billion in sales volume, according to PPAI. These big numbers mean big opportunities for promotional product distributors. One way they can get their share of sales is by exploring new products and staying in the know, and a category…

Tax season is behind us. Our accounting friends can go back to their normal sleep and work schedules. Maybe you got a nice little return that you’re using for something fun. Or, maybe, you owed Uncle Sam a few bucks. Tax time is different for everyone. And when we say “everyone,” we really do mean…

For those tailgates, kids’ soccer games, or watch parties, people are going to need coolers, reusable water bottles, pennants — the list goes on. This is where promotional product distributors can jump in.

Packaging plays a huge role in branding, image, and overall judgment of a product. Even though it typically gets torn apart, discarded, and eventually thrown away, packaging will always set the tone. It’s what takes a product from being great to being amazing.

The one thing about trends: They’re constantly changing. While the wholesale apparel market trails behind what’s happening in retail, it’s “much closer than we’ve ever been,” falling about one year behind retail trends, says Vicki Ostrom, trend analyst/futurist for SanMar, Issaquah, Washington. While not everything in retail transfers to the promo apparel industry, there are…