Patagonia Changes Branding Policy, Allows Limited Direct Embroidery

Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…

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2021 State of the Industry Report: The Economic, Legislative and Market Factors Shaping Print and Promo a Year Into the Pandemic

Incorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts…

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