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Editorial Type: News

U.S. Will Not Renew the U.S.-Mexico-Canada Agreement

Now, the three North American countries will negotiate specific terms of the treaty ahead of its 2036 expiration date.

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PCNA Appoints Josh Militello as CEO

Neil Ringel is retiring after seven years with the company but will remain active as an adviser and member of the Board of Directors.

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ASB Names Justin Zavadil CEO & President

Founder and former CEO Larry Zavadil will step down from his current role, but remain on as chairman of the board.

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How Cooks Who Feed Serves up Social Impact

In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.

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Tees or Towels? NBA Playoff Promo Sparks Debate

For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 2026 playoffs.

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SanMar Completes Acquisition of BELLA+CANVAS

The fashion blanks company will continue to operate as an independent brand and is planning to release more than 20 new styles next year.

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California Sued by 17 States & Trade Organization Over Packaging EPR Legislation

Attorneys general from 17 states and a wholesaler organization are suing California over what it deems an overreach.

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S&S Announces New Brand Identity

The Counselor Top 40 supplier says the rebrand better reflects its array of products and services.

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L2 Brands Acquires National Park-Inspired Brand Wild Tribute

The deal expands L2’s footprint in the conservation space.

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The Vernon Company Taps Michelle Flesher To Lead Corporate Programs

Flesher brings more than 20 years of B2B account management experience to the Counselor Top 40 distributor.

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