Zagwear, a branded merchandise agency headquartered in White Plains, New York, has acquired Arrow Promotional, a New York City and UK-based promotional merchandise company with a long list of top-tier clients. Arrow Promotional’s operations, including offices in New York, Denver and the UK, will be consolidated into Zagwear…
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Who was the biggest duo of the ’80s? It was Doritos and “Stranger Things,” obviously. OK, only one of those was actually around in the ’80s, but no matter. The two are teaming up to promote the upcoming fourth season of the hit Netflix series with a virtual concert featuring ’80s pop royalty, special Doritos packaging and some killer concert merch…
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These days, it feels like every brand is going the nostalgia route for advertising, marketing and branded merchandise. And why not? It works. But what’s the only thing more nostalgic than current brands drawing on older designs and properties for new promotions? How about merch for brands that have been out of business for decades?…
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It seems that 4imprint is back. The distributor said in a trading update last week that it is on track to reach $1 billion in revenue for 2022. MarketWatch also reported that the company’s order counts for the first four months of the year were 11% higher than in 2019, while average order value was up 27%…
Read MoreThe continuation of a program Adidas launched in January, the move firmly establishes the brand as an innovator in the area of interplay between physical and digital merchandise. This second round of apparel not only serves as a counterpart to the NFT, but is an incentive for NFT collectors to move onto the second phase of a larger program…
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Patrón Tequila is once again using the day synonymous with tequila intake for a branded merchandise drop. Last year, the beverage brand released a line of streetwear. This year, it partnered with designer John Geiger to create a limited edition GF-01 sneaker inspired by the agave fields of Jalisco, Mexico, that make that tequila toast possible…
Read MoreThe bond between the Red Hot Chili Peppers and the Los Angeles Lakers is strong. The band has written lyrics and songs about the team, and bassist Flea frequently attends games. So, it’s about time the Lake Show repaid the band for its loyalty, eh? Before the end of the regular season, the Lakers created special co-branded T-shirts that celebrated the Chili Peppers’ new album…
Read MorePanera Bread enlisted T-Pain for a limited run of merchandise to commemorate its new Chef’s Kitchen Sandwiches. Following along with other restaurants that have used a streetwear drop model, Panera also is working with the shopping platform NTWRK for a “Day of Craveable Drops.” Possibly the most interesting item is one called the “Deliciously Luxe Drip Kit”…
Read MoreThe 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team’s colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters. It’s a bold design choice. And that, along with a few other elements of the hats, gives us some hints as to what’s trending in headwear…
Read MoreCoca-Cola is using a posh storefront in London’s Covent Garden neighborhood to sell items like apparel, accessories and drinkware and interact with shoppers beyond just the refrigerator. Shoppers can create their own personalized Coke cans using a design screen within the store, meaning even if they don’t buy the high end apparel, they can leave with something memorable…
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