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Editorial Type: News

Dunkin’ Continues Merch Expansion With e.l.f. Co-Branded Makeup and Cosmetics

In 2018, the business formerly known as Dunkin’ Donuts dropped the “Donuts” from its name, implying that it had much more than donuts to offer. What the company meant was that it had an expanding menu. But, in the years that followed, Dunkin’ has increasingly branched out into branded products. The latest? A full line of makeup…

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St. Peter’s University Merch Sales Explode Thanks to Historic NCAA Tournament Run

St. Peter’s University, a school that most people just heard about for the first time because of its unlikely deep run in the NCAA tournament, might just be everyone’s new favorite college sports team. Even though the Peacocks crashed out of the tournament in the Elite Eight, their Cinderella story inspired new fans to stock up on St. Peter’s merch…

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PromoCares Launches Limited-Edition T-shirt to Help Raise $50K for Ukrainian Children

PromoCares has launched a T-shirt fundraiser aimed at raising $50,000 for Ukrainian aid through Save the Children. Produced in partnership with several industry suppliers as part of PromoCares’ #Ukraine4Good initiative, the limited-edition T-shirt is designed to “leverage the use of promotional products to create a ripple effect for good.”…

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How a Ramen Brand’s Promotional Sticker Turned an Old Video Game Into a Collector’s Grail

In 1986, Nintendo teamed up with the ramen brand Myojo Charumera to make 1,500 co-branded cartridges of the original “Legend of Zelda” game, which would be given out to the winners of a giveaway. One of those cartridges, called the Charmer Zelda no Densestsu, recently surfaced on a Yahoo Japan auction and sold for $3,966…

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Coors Light Made Beer-Flavored Lollipops to Calm Us Down During March Madness

The beer company that brought you weighted hoodies for stressful football games and beer holders disguised as other household objects is back with a beer-flavored lollipop to help you keep your cool during the stress of March Madness. It’s called the Chillollipop, and they’re already sold out online…

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What’s In the 2022 Oscars Gift Bag? From Promo Staples to Plots of Land in Scotland

The 94th Academy Awards are happening Sunday, March 27, and while we are woefully behind on this year’s nominees, we are fully up to speed on the most important aspect of the Oscars: the extravagant and usually ridiculous gift bag the nominees receive each year. This year’s bag does not disappoint…

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Microsoft’s Promotional ‘Sonic the Hedgehog 2’ Xbox Controllers Are Covered in Horrifying Fur (and Everybody Wants Them)

Over the years, there have been some monumental advances in video game controller technology. The Atari joystick became the NES controller, which became the PlayStation DualShock controller, and so on. But today, friends, we are here to tell you that the next evolution of the video game controller has arrived. And it is covered in electric blue fur…

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Buffalo Wild Wings’ New Apparel Line Is Only Available During March Madness Overtime

Buffalo Wild Wings is hoping that a few college basketball games go into overtime during this year’s NCAA tournament. After all, that’s the only time fans will be able to shop for exclusive branded merchandise. The “Home of Overtime” collection, which includes a T-shirt and hoodie, unlocks only when a March Madness game goes into extra time…

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Men’s and Women’s Teams Get Equal NCAA Tournament Swag: Here’s the Early-Round Gift Box

The NCAA Tournament swag looks different this year. For starters, in response to heavy criticism, the NCAA finally allowed the women’s tournament to use the “March Madness” branding. And both the men and women received the same amount of merch, both featuring the “March Madness” branding as promised…

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NYC Bakery Zabar’s Collaborates With Coach for Upscale (and Expensive) Branded Merch

We’ve got another example of a restaurant teaming up with a luxury brand to create some very pricy promotional products. This time it’s Zabar’s, the much celebrated bakery in New York City, collaborating with Coach for a line of branded merchandise. The line includes a sweater that retails for $495, a T-shirt for $150 and a leather tote for $550…

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