Michelob Ultra’s three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise…
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Tony Hawk Auctions Off His (Slightly NSFW) ‘Jackass Forever’ Promo Box
For the “Jackass” crew’s latest big-screen venture, “Jackass Forever,” participants and fans got a special promotional kit, including things like a specialized jacket, shot glasses and a moderately NSFW toy. Tony Hawk, who makes a brief cameo in the movie, is auctioning off not only his whole promo haul from the set, but also the T-shirt he wore and skateboard he used for his cameo…
Read MoreJason Lucash Steps Down as HPG Chief Development Officer, Looks Back on Promo Career
HPG, Braintree, Mass., announced today that Jason Lucash will step down from his role as chief development officer in order to pursue other career endeavors. Lucash will stay on in an advisory role as part of HPG’s board of directors. Lucash looked back on his time with HPG, and attributed the supplier’s success to its ability to stay current with customer trends and…
Read MoreSeller Turns Misprinted Queen Elizabeth ‘Platinum Jubbly’ Merchandise Into Opportunity
The U.K. is celebrating 70 years of Queen Elizabeth II’s reign this year, otherwise known as the Platinum Jubilee. Or, if you bought some commemorative plates or drinkware, the “Platinum Jubbly.” Instead of throwing all of the misprinted merchandise away, Karl Baxter, who runs a clearance website, is selling the more than 10,000 misprinted pieces as limited-edition souvenirs…
Read MoreBeijing Olympics Mascot Merchandise Is Flying Off Shelves in China
Bing Dwen Dwen, the 2022 Winter Olympics’ panda mascot, is apparently so popular in China that customers lined up in the cold outside of official merchandise retailers, cleaning out all of the Bing Dwen Dwen gear by 2:00 p.m. on Saturday. Shoppers told Reuters that getting their hands on Bing Dwen Dwen merchandise is almost impossible in Beijing…
Read MoreHarley-Davidson Steps Up Branded Apparel Efforts With Additions of Former Nike, Yeezy Executives
Harley-Davidson hired former Nike executive Erica Bullard and Yeezy designer Louise Goldin to lead its merchandising efforts. The addition of new hires with strong apparel backgrounds shows just how committed Harley-Davidson is to expanding into lifestyle-brand territory and prioritizing merchandise…
Read MoreBud Light’s New NFT Drop Will Give Buyers ‘Voting Rights’ for Upcoming Promotional Merchandise
Bud Light is using participation its newest NFT drop to influence future branded merchandise that you can actually see, touch or wear. On Feb. 6, NFT/Bud Light enthusiasts can try to get their hands on the newly minted tokens. If they get one, they’ll be able to vote on Bud Light NEXT branded merchandise decisions…
Read MoreTillamook’s New Merch Line Includes ‘Party Pants’ With a Removable Cheese Pouch, Can Coolers With a Cheese Pocket and More
Tillamook’s new merchandise line is designed with cheese-carrying in mind. There are cargo pants with built-in pockets and a removable pouch designed to house blocks of cheddar cheese. There’s a purse made to look like it’s made of cheese slices. There’s a can cooler with a little pocket for cheese squares. And that’s just the start…
Read MoreWhataBurger Celebrates Valentine’s Day With ‘WhataWedding’ Apparel
The WhataWedding collection includes T-shirts that say “WhataWedding,” “WhataBride” and “WhataGroom,” so couples can match all they want, whether they’re already married, planning to wed, or just want to live that married life in spirit while they enjoy a burger. It’s the latest offering from a brand that’s gone fully in on merch…
Read MoreWashington Football Team Rebrands as ‘Commanders’: Check Out the Merch
The Washington Football Team is no more. On Wednesday, the team officially unveiled its new name: the Washington Commanders. We actually knew that before the team announced it, thanks to some leaked merchandise. Now, the full merch line is available, and we have our first look at the Vistaprint-backed rebrand…
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