What the 2022 NFL Draft Hats Tell Us About Current Headwear Decoration Trends

The 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team’s colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters. It’s a bold design choice. And that, along with a few other elements of the hats, gives us some hints as to what’s trending in headwear…

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Coca-Cola’s Immersive New London Retail Store Features Designer Apparel, Exclusive Drinkware and Customizable Cans

Coca-Cola is using a posh storefront in London’s Covent Garden neighborhood to sell items like apparel, accessories and drinkware and interact with shoppers beyond just the refrigerator. Shoppers can create their own personalized Coke cans using a design screen within the store, meaning even if they don’t buy the high end apparel, they can leave with something memorable…

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Mom Will Love This KFC Fried Chicken Bouquet Kit

This Mother’s Day, get Mom what she really wants. Sure, flowers are great, but KFC is inspiring others to go the extra mile by adding some fried chicken to a bouquet of roses. KFC’s Kentucky Fried Buckquet kit promotion includes a bouquet of 12 roses in a KFC-branded vase, along with eight skewers for fried chicken…

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Baskin-Robbins Celebrates Rebrand With Merch Line Featuring Bikes and Apparel

After 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That’s just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time…

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What the Heck Is Pickleball and Why Should Distributors Know About It?

Did your gym teacher ever make you play pickleball? Maybe you played it as an intramural sport when you moved to a new city. Or maybe this is the first time you’ve heard about the game that’s growing in popularity nationwide. If you’re in that latter camp, don’t worry. You’re not alone. It’s not quite on par with the NFL. (Yet.) But we’re here to tell you about the promotional possibilities…

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Aldi Follows Up Surprise Streetwear Success With Full Line of (Very Affordable) Branded Merchandise

Aldi, Promo Marketing’s favorite budget grocery store brand, thought it was joking when it released a line of streetwear-inspired apparel in the U.K. last year. But it actually ended up making some merch that was, as the streetwear kids say, fire. Playing off that success, Aldi is back with a full line of branded merchandise. And, true to the brand, it’s all available for under $10…

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Our MLB Opening Day Promotions Power Rankings

Ah, Opening Day. What could possibly make it any sweeter for baseball fans? Uh, how about a nice little promotional product once you get to the ballpark? As we’ve done in years past, we’re taking a look at all the teams in Major League Baseball and judging them harshly based on their Opening Day promos. This time, we’re doing it Power Rankings style…

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