Arby’s French Fry Vodka Is Disgustingly Brilliant Promotional Marketing

Have you ever been drinking a cosmopolitan and thought to yourself, “This is pretty good, but it’d be a lot better if it tasted more like Arby’s spicy curly fries”? The answer is definitely “no,” but regardless, that’s now a thing you can have thanks to Arby’s french fry vodka. And while it might sound gross, the whole thing is actually kind of brilliant…

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Smoothie King Goes Health-Conscious With Merchandise Rollout

If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle…

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