A surprisingly high percentage of Americans have purchased Travis Scott and BTS branded McDonald’s meals or merchandise. When asked what particular products they buy when endorsed by celebrities, the most (28%) said it was accessories like bags, shoes or jewelry…
Read MoreAlaska Airlines’ uniform allows for transgender employees to wear uniforms that conform to their gender identity, and includes different pieces to assemble a uniform outfit. But each set is given the “male” or “female” binary, and employees cannot mix a “female” piece with a “male” outfit, such as a scarf or tie…
Read MoreIt’s been darn near impossible to find a PlayStation 5 for sale. Gamers have also noticed that the consoles are getting more expensive due to their power and output. A PS5 with a disc drive will cost you $499—but that’s still less than a PS5 co-branded Balenciaga shirt…
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To celebrate the release of her debut album “Sour,” Olivia Rodrigo sent some famous friends a branded promo kit, which included apparel, candy, a notebook, bumper stickers and more. It’s a pretty smart way to market an album—if you have Kim Kardashian’s address, that is…
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Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald’s and, most recently, Tim Hortons have undertaken similar initiatives…
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On Tuesday, New Era released a series of MLB caps decorated with patches depicting landmarks, food items, area codes and other local oddities specific to each team. It went … poorly. So poorly, in fact, that New Era pulled the plug on the entire line by Wednesday. What happened?…
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Registration has officially opened for the PRINTING United Expo 2021, taking place at the Orange County Convention Center (OCCC) in Orlando, Fla., on October 6-8. The expo show floor features a lively Apparel Zone, where attendees can make their own show T-shirt, listen to live industry podcasts and more…
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Ralph Lauren recently launched a new made-to-order polo shirt platform that allows buyers to customize shirts to their exact specifications. Users can choose from six base styles featuring color-blocking, collar striping and other features. From there, they can choose from 24 color combinations, then personalize with text and select from several Ralph Lauren logo options…
Read MoreA team of Chinese researchers just developed a new fabric they called Janus, demoing it in a T-shirt. One side of the shirt reflects the sun, keeping the wearer 11 degrees cooler than they’d be in a regular white shirt. Turn it inside out, and the other side traps solar radiation against your skin, keeping the wearer 14 degrees warmer than…
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Visstun announced last week that it will move out of the promo industry to focus on its food packaging division. In an email sent to distributors, the supplier said it is still operating and will be available to handle projects, but is “no longer seeking to actively grow in the promotional market.” Digispec and CounterPoint will continue operating as normal…
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