Bing Dwen Dwen, the 2022 Winter Olympics’ panda mascot, is apparently so popular in China that customers lined up in the cold outside of official merchandise retailers, cleaning out all of the Bing Dwen Dwen gear by 2:00 p.m. on Saturday. Shoppers told Reuters that getting their hands on Bing Dwen Dwen merchandise is almost impossible in Beijing…
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Harley-Davidson Steps Up Branded Apparel Efforts With Additions of Former Nike, Yeezy Executives
Harley-Davidson hired former Nike executive Erica Bullard and Yeezy designer Louise Goldin to lead its merchandising efforts. The addition of new hires with strong apparel backgrounds shows just how committed Harley-Davidson is to expanding into lifestyle-brand territory and prioritizing merchandise…
Read MoreBud Light’s New NFT Drop Will Give Buyers ‘Voting Rights’ for Upcoming Promotional Merchandise
Bud Light is using participation its newest NFT drop to influence future branded merchandise that you can actually see, touch or wear. On Feb. 6, NFT/Bud Light enthusiasts can try to get their hands on the newly minted tokens. If they get one, they’ll be able to vote on Bud Light NEXT branded merchandise decisions…
Read MoreTillamook’s New Merch Line Includes ‘Party Pants’ With a Removable Cheese Pouch, Can Coolers With a Cheese Pocket and More
Tillamook’s new merchandise line is designed with cheese-carrying in mind. There are cargo pants with built-in pockets and a removable pouch designed to house blocks of cheddar cheese. There’s a purse made to look like it’s made of cheese slices. There’s a can cooler with a little pocket for cheese squares. And that’s just the start…
Read MoreWhataBurger Celebrates Valentine’s Day With ‘WhataWedding’ Apparel
The WhataWedding collection includes T-shirts that say “WhataWedding,” “WhataBride” and “WhataGroom,” so couples can match all they want, whether they’re already married, planning to wed, or just want to live that married life in spirit while they enjoy a burger. It’s the latest offering from a brand that’s gone fully in on merch…
Read MoreWashington Football Team Rebrands as ‘Commanders’: Check Out the Merch
The Washington Football Team is no more. On Wednesday, the team officially unveiled its new name: the Washington Commanders. We actually knew that before the team announced it, thanks to some leaked merchandise. Now, the full merch line is available, and we have our first look at the Vistaprint-backed rebrand…
Read MoreFrank’s Red Hot Introduced an ‘Edible NFT’ as a Promotional Contest Prize
The popularity of NFTs has made them viable prizes, but a lot of people might still feel like they want something, you know, real. Frank’s Red Hot is offering customers the best of both worlds with a chance to win a regular NFT as a promotional prize, and also including an “edible NFT.” Here’s what that means…
Read MoreProforma Reports Record Monthly Sales of $60M in December
Proforma announced this week that it set a new monthly sales record of $61 million in sales for December 2021. The company partially credited this milestone to its $20 million investment in technology, which allowed Proforma to open more than 5,000 e-commerce stores in 2021…
Read More4imprint’s Sales Rose 41% in 2021, Nearing Pre-Pandemic Levels
4imprint announced last week that its 2021 full-year sales were up 41% over 2020, bringing the distributor close to its pre-pandemic numbers. The company reported 2021 revenues of $787 million—90% of its pre-pandemic numbers in 2019, which the company said “[demonstrates] a strong recovery over the course of the year”…
Read MoreSmall-Town Restaurant Turns Unfortunate Name Into Minor Fame With ‘I Got Corona At Omicron Family Restaurant’ T-shirt
It’s not every day that a branding opportunity is served on a silver platter. But, when it is, you need to take advantage. That’s exactly what Omicron Family Restaurant in West Bend, Wisconsin, did. No one is happy about the highly contagious Omicron variant. But, if your business is already named Omicron, well, that’s an opportunity too good to pass up…
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