Bud Light and Homesick released a candle that smells like the full tailgating experience, with scents ranging from jerseys, charcoal and bleachers to the “ol’ pigskin” and dried face paint. It comes in specially designed co-branded packaging depicting some of the scents advertised on the candle, as well as both the Bud Light and Homesick logos…
Read MoreEditorial Type: News
How to Avoid 4 Common Mistakes: Franchising Advice From Rick Del Sontro
Rick Del Sontro offers expert advice on franchising, including what investors are looking for and common struggles to avoid in starting up a business. As founder of a company that was named to the Inc. 5000 List of the Fastest-Growing private companies for six consecutive years, Del Sontro knows what it takes to drive success. Tune in to hear more…
Read MoreOur 5 Favorite Promotional Products of the Week: (Sort Of) Thanksgiving Edition!
Aside from, you know, giving thanks, Thanksgiving is about two things: food and sports. So we’re celebrating with a Thanksgiving-week edition of the Fave 5 featuring five items that fit into one of those two categories, including Pizza Hut holiday merch and the Cleveland Guardians’ new gear. Thanks for reading and have a great holiday!…
Read MoreHulu Merch Store Launches With Holiday Sweaters, Branded Apparel
Move over, Netflix. As of last week, you can now purchase branded clothing, headwear, posters, coffee mugs and more from Hulu. Launched on Nov. 15, the new online store, called Shop Hulu, features merchandise for all your favorite shows provided by the streaming service. There will also be various holiday-themed gifts available…
Read MoreVans and USPS Team Up for Branded Apparel and Footwear Collection
In a world where so many brands are teaming up to create merchandise capsules, an unlikely duo has formed. Set to launch later this month right on time for the holiday shipping rush, Vans and the U.S. Postal Service have announced a collaborative branded apparel and footwear collection that will include new versions of a few iconic Vans styles…
Read MoreDunkin’s New TikTok-Inspired Merch Collection Is Smart Social Media Marketing
Dunkin’ is one of the best in the business when it comes to using branded merchandise in combination with social media, but its latest collection takes the cake (donut). The brand last week launched a merch line based on a huge TikTok trend, and promised a second, TikTok-exclusive drop to come this week…
Read MoreArby’s French Fry Vodka Is Disgustingly Brilliant Promotional Marketing
Have you ever been drinking a cosmopolitan and thought to yourself, “This is pretty good, but it’d be a lot better if it tasted more like Arby’s spicy curly fries”? The answer is definitely “no,” but regardless, that’s now a thing you can have thanks to Arby’s french fry vodka. And while it might sound gross, the whole thing is actually kind of brilliant…
Read MoreSmoothie King Goes Health-Conscious With Merchandise Rollout
If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle…
Read More‘Shoppable Content’: Netflix’s ‘Emily in Paris’ Apparel Tie-In Is a High Fashion Promotion
After “Emily in Paris” became a hit on Netflix via MTV Entertainment Studios, the show’s producers and the network parent company wanted to find a way to celebrate the show through merchandise, touching on the fashion-forward nature of its Parisian setting and reflective of the characters’ own wardrobes. They decided on an apparel line, created…
Read MoreOur 5 Favorite Promotional Products of the Week: Green Day’s Coffee Bundles, Whataburger Holiday Merch and More
Halloween is over, which means we are now full steam ahead into the holiday season. We’re kicking things off in this week’s edition of the Fave 5 by featuring a couple of cool, seasonally appropriate promos, including Whataburger holiday merch, subscription coffee bundles packed with branded goodies, and more…
Read More