One young New Mexico State University soccer fan got to design a T-shirt that the school handed out before the women’s soccer team faced off against Utah Valley last night. Mason Gurule won a contest put on by NMSU’s social media department where fans could submit designs for T-shirts…
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VistaPrint last week launched Vista, a new parent brand comprising VistaPrint, 99designs, Wix and Crello, the company’s newest acquisition. Crello is a digital design platform that allows users to create and edit images for the web and social media. It’s the latest in a line of moves from VistaPrint designed to transform the company from online print provider to one-stop shop…
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Fanatics will become the official e-commerce partner of the Olympics. The deal covers online merchandise sales for all Olympic games up to and including the 2028 Summer Games in Los Angeles, with the exception of the 2022 Beijing Winter Olympics (due to China’s existing agreement with Alibaba). The deal also includes licensing rights to previous Olympic games…
Read MoreBefore Peloton went full-on apparel brand earlier this year, the fitness company tested the waters via a partnership with Adidas. Now, Peloton is again drawing on Adidas and one other partner—none other than Beyoncé—as it takes another step toward increasing its branded apparel presence…
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This week’s edition of the Fave 5 is (almost) entirely devoted to Halloween-themed promotional products and branded merchandise, including a trio of fun costumes and a spooky shoe/apparel collection. So grab a handful of fun-size candy bars, sit back and enjoy … if you dare…
Read MoreTaco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet…
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Cameo, the content platform that lets you pay celebrities to say happy birthday to your friend, is venturing into the branded merchandise world by acquiring Represent. Cameo purchased Represent from former owner Custom Ink, which will continue to play a part in production, fulfillment and logistics for Represent as it merges with Cameo…
Read MoreTo mark the return of HBO’s “Succession” for its third season, Scottish soccer club Heart of Midlothian used the fictional Roy family’s company as a jersey sponsor, raising money for charity and referencing a plot point from an earlier season of the show…
Read MoreA vintage Grateful Dead shirt just sold for $17,640 at Sotheby’s auction. The shirt was released in 1967, making it one of the earliest Grateful Dead tees. It’s officially the most expensive band tee ever, taking the crown from a 1979 Led Zeppelin T-shirt that sold for $10,000 in 2010…
Read MoreSpotify and Shopify already had a few things in common—both are huge names in their respective online niches, both have extremely similar names that make proofreading articles about them a pain. But now, they have another thing in common: They’re working together—and it seems like a win for everyone involved…
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