Like the other meals before hers, Saweetie’s McDonald’s meal includes branded packaging, like sauce packets. But the actual merchandise isn’t available to everyone (at least not yet). Fans can enter a sweepstakes to win two limited edition Brandon Blackwood bags, and McDonald’s employees will wear special uniforms…
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Reese’s Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a “teens only” promo for Cinnamon Toast Crunch…
Read MoreThe USPS finalized a deal to slow down first-class mail, effective Oct. 1. At the same time, UPS announced that it anticipates peak season volume to exceed capacity by approximately 5 million pieces per day, advising customers to shift their own shipping timelines…
Read MoreIndustry companies are reporting difficulties hiring, both for positions vacated due to layoffs at the start of the pandemic and for new positions necessary to meet surging demand. These issues are contributing to slower production times for suppliers already navigating supply chain challenges and causing problems for distributors as the economy rebounds…
Read MoreWendy’s created a “Rick and Morty” co-branding event by transforming a California restaurant into “Morty’s,” complete with signage, food packaging, employee uniforms, giant inflatable characters and an immersive drive-thru experience. It drew crowds that sat in the drive-thru line for as long as seven hours…
Read MoreMajor League Baseball recently announced a partnership with Candy Digital, which specializes in “digital collectibles.” As part of that partnership, the Los Angeles Dodgers are auctioning a 2020 World Series ring NFT along with a real one. It underscores the possibilities in combining digital and physical merchandise…
Read MoreOnline video games have enormous user bases, and that has prompted artists to “perform” livestreamed concerts within the games. Lil Nas X performed in Roblox in December, racking up more than 33 million views and a digital merchandise haul reportedly “creeping toward eight figures”…
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It’s that time again! We’re looking for this year’s Top Distributors for the August issue of Print+Promo Marketing magazine. There is no charge to enter and we’re accepting applications through July 9, so there’s still time to submit. Click here for details…
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The U.S. Cotton Trust Protocol welcomes Gildan Activewear and its portfolio of company-owned brands as members. The U.S. Cotton Trust Protocol is a farm level, science-based program that sets a new standard for more sustainably grown cotton. It brings quantifiable and verifiable goals and…
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The ACLU won a Supreme Court decision last week and celebrated just as anyone would: by releasing a branded T-shirt commemorating the victory. The short-sleeve T-shirt features a student’s expletive-laden Snapchat rant (the focus of the legal battle) on the front and an ACLU logo on the sleeve…
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