It’s that time again! We’re looking for this year’s Top Distributors for the August issue of Print+Promo Marketing magazine. There is no charge to enter and we’re accepting applications through July 9, so there’s still time to submit. Click here for details…
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Gildan Joins U.S. Cotton Trust Protocol
The U.S. Cotton Trust Protocol welcomes Gildan Activewear and its portfolio of company-owned brands as members. The U.S. Cotton Trust Protocol is a farm level, science-based program that sets a new standard for more sustainably grown cotton. It brings quantifiable and verifiable goals and…
Read MoreACLU Celebrates Supreme Court Victory With Branded T-shirt Featuring Student’s Expletive-Filled Snapchat Rant
The ACLU won a Supreme Court decision last week and celebrated just as anyone would: by releasing a branded T-shirt commemorating the victory. The short-sleeve T-shirt features a student’s expletive-laden Snapchat rant (the focus of the legal battle) on the front and an ACLU logo on the sleeve…
Read MoreWhy This Apparel Wholesaler’s Hoodies Have Reached Global Cult Status
The Wall Street Journal just called a sweatshirt from Camber USA, a small apparel wholesaler, the “world’s best hoodie.” Obviously, that title is wholly subjective and certainly open to argument. But, the sweatshirt’s reputation with buyers speaks for itself. What makes it so popular?…
Read MoreT-Mobile Is Bottling ‘5Gin’ and ‘5Ginger Beer’ to Celebrate the ‘Un-Carrier Spirit’
T-Mobile isn’t the only cell phone service provider with a 5G network. It is, at least as far as we know, the only one with 5G-themed gin and ginger ale, though. 5Gin is a 94 proof, branded gin sold in a 750ml bottle, which T-Mobile says includes “piney notes and a long citrus peppery finish.”…
Read MoreWhat the SCOTUS NCAA Ruling Means for Branded Student-Athlete Sports Apparel and Promos
A U.S. Supreme Court decision is bringing the idea of college athletes being able to profit from their name, image and likeness closer to reality. That could present new business opportunities for branded merchandise companies, though the rules—and the path forward—are still fairly unclear…
Read MoreGeneral Mills’ Co-Brand With Buzzfeed’s Tasty Underscores Kitting Value and Packaging Appeal
Teaming up with a well-known home meal kit allows General Mills to renew interest in the Hamburger Helper brand by getting in front of potential customers who are now doing more home cooking. Attaching itself to a brand like Tasty and doing something as simple as putting its logo on the packaging creates a deeper effect…
Read MoreThe Statistics Behind McDonald’s Celebrity Meal and Merchandise Releases
A surprisingly high percentage of Americans have purchased Travis Scott and BTS branded McDonald’s meals or merchandise. When asked what particular products they buy when endorsed by celebrities, the most (28%) said it was accessories like bags, shoes or jewelry…
Read MoreAlaska Airlines Attendant Says Uniform Policy Is Discriminatory Against Non-Binary Employees
Alaska Airlines’ uniform allows for transgender employees to wear uniforms that conform to their gender identity, and includes different pieces to assemble a uniform outfit. But each set is given the “male” or “female” binary, and employees cannot mix a “female” piece with a “male” outfit, such as a scarf or tie…
Read MoreBalenciaga’s PlayStation 5 Apparel Costs More Than the Actual Console
It’s been darn near impossible to find a PlayStation 5 for sale. Gamers have also noticed that the consoles are getting more expensive due to their power and output. A PS5 with a disc drive will cost you $499—but that’s still less than a PS5 co-branded Balenciaga shirt…
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