Girl Scout cookies have arrived! One Colorado-based Girl Scout along with her mom created a clever way to market these delicious cookies. They replaced the Somoas cookie packaging with a shirtless image of ‘Aquaman’ actor, Jason Momoa, and called them ‘Momoas’.
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Ariana Grande’s Fun Valentine’s Day Merch Was Very On-Brand
Ariana Grande released a line of Valentine’s Day merch that is very on-brand. The collection features pieces like sweatshirts, dad hats, long-sleeve T-shirts, shot glasses and more, all in Valentine’s Day colors and all cleverly tied in with lyrics and song titles from her newest album…
Read MoreWhy Evian Got a Streetwear Icon to Help Design Its New Branded, Reusable Water Bottle
Evian, the bottled water company, teamed up with streetwear designer Virgil Abloh and filtration company Soma to create a limited-edition, reusable water bottle. The whole launch has some interesting implications for promo, as it indicates water bottles have the potential to reach must-have territory as fashion accessories…
Read MoreWarby Parker’s ‘Virtual Try-On’ Feature Uses Augmented Reality, Is Extremely Cool
The only thing worse than going to the dentist is going to the eye doctor for new glasses. The entire process can take a lot of time out of your day, and if we’re being honest, we don’t have that much patience. Warby Parker feels our pain, apparently. The company just released a new version of its app, and it includes a sweet Virtual Try-On feature using augmented reality. The other potential applications are very cool…
Read MoreVistaprint CEO to Step Down After ‘Disappointing’ Second Quarter for Cimpress
Cimpress released its second-quarter earnings report yesterday, and it’s a doozy. In a surprising move, the company will part with Vistaprint CEO Trynka Shineman after Vistaprint posted revenue growth of just 1 percent, while overall Cimpress revenue grew 8 percent, down from 32 percent in the second quarter of 2018. Robert Keane, Cimpress CEO, will serve as interim CEO for Vistaprint while the company looks for a replacement…
Read MoreChris Jenkin on Getting People to Your Website, Marketing Your Promo Business Online
Back in 2011, the idea of anything being digital or something being “online” was nothing like it is today. Creating and marketing your business online has changed a ton. Everyone is online now, and they’re all searching the web. What are they searching for? You, as it turns out. Chris Jenkin, CEO and founder of gotcha! Mobile Solutions, shared some ways to help them find you…
Read MoreNike Invests Big in Menswear With New Yoga Apparel Collection
In response to the growing popularity of menswear, Nike is investing big in men’s apparel. Just this week, the athletic apparel giant launched a new collection of yoga apparel for men…
Read More‘Idafornia’ Custom T-shirt Sparks Tense Online War
Idaho artist Scott Pentzer released his “Idafornia” T-shirt to poke fun at the droves of California transplants moving to Idaho, but what happened next was a furious online debate no one saw coming.
Read MoreDiscountMugs.com Notifies Customers of Data Breach
DiscountMugs.com, the Top 50 distributor based in Medley, Fla., said a data breach may have exposed customer credit card numbers and other sensitive information. In a letter to customers, the company said it discovered the breach on Nov. 16, and that orders placed between Aug. 5 and Nov. 16 may have been affected…
Read More2019’s Weirdest Style Trend Is This Enormous, Person-Sized Backpack
Japanese company CWF released this ‘Backpacker’s Closet’ backpack on the Plywood website (it was available in three colors), and according to The New York Post, it’s listed at around $240. At least you’re getting what you pay for, here: a whole lotta backpack…
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