Building brand awareness can be hard if you aren’t up to date with the latest business tools, including social media. That’s why we’re diving into ways to use Instagram—perhaps the most popular social channel—in order to reach your ideal audience. Instagram is not only a great way to connect, but also a helpful tool for promoting your business…
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HBO and Johnnie Walker Create ‘White Walker’ Game of Thrones Whisky
While many of us may be clinking glasses for all things that come with the beginning of October—pumpkins, scarecrows, haunted houses and scary movies—we couldn’t help but get sidetracked when Johnnie Walker announced its new Game of Thrones whisky, called “White Walker.” In collaboration with HBO, Johnnie Walker created the limited edition bottle to celebrate…
Read MoreNordstrom’s $530 ‘Dirty’ Designer Sneakers Remind Us That Pre-Destroyed Apparel Is a Bad Idea
Nordstrom just unveiled the Superstar Taped Sneaker by Italian fashion brand, Golden Goose. The new (and not improved) pre-destroyed apparel is back for another round. Except this time, it’s in the form of footwear—and it sold out…
Read MoreKodak Looks to Make Itself Cool Again With Forever 21 Apparel Partnership
It’s nothing new to hear that Forever 21 is once again collaborating with a brand on an exclusive apparel line. But what does come as a surprise is the particular brand with whom Forever 21 is collaborating. Vox reported last week that Kodak has teamed up with Forever 21 to create a 26-piece streetwear collection…
Read MoreThis Is the Best Story About a Promotional Banner You Will Read All Year
Have you ever seen “The Town,” the 2010 crime thriller that’s set in Boston and ends in a climactic action sequence at Fenway Park? Well, strap in, because this story from the Boston Globe is like the real-life version of that, except it’s about a promotional banner and it involves significantly less Ben Affleck…
Read MoreTravis Scott Used a Genius Merchandise Plan to Conquer Billboard Charts
Nicki Minaj has been making enemies left and right recently. It seems she upset Cardi B so much that she threw a shoe at her, but that’s not the story that has our attention this week. According to GQ, Nicki Minaj has been targeting Travis Scott’s album sales in her latest Twitter rant.
Read MoreHow a Bacon Brand Scored a Huge Marketing Win After Supreme ‘Borrowed’ Its Logo for Hats
For a recent Supreme apparel drop, the company unveiled Horizon five-panel hats with its own take on the logo of Farmland, a bacon company—font and graphic included. But instead of taking the company to court, Farmland took the high road and went into full-on hilarity mode for a huge marketing win…
Read MoreStarbucks’ New Fall Drinkware Collection: Floral Prints Aren’t Just for Apparel Anymore
When we heard creative agency ban.do was collaborating with Starbucks for yet another collection of drinkware and other merchandise, we were expecting autumn leaf designs or maybe even some quirky Halloween-themed items. So we were surprised to see floral prints highlighting the collection, and even more surprised at how well the designs work…
Read MoreThe Kroger Co., America’s Second Largest Retailer, Will Eliminate Single-Use Plastic Bags
The Kroger Co. issued a press release this month announcing its plan to eliminate single-use plastic bags by 2025 as part of its Zero Hunger | Zero Waste pledge. The company said it will transition to reusable bags. Kroger isn’t the only company choosing to go more eco-friendly. We’ve covered large companies like Starbucks and Dunkin’…
Read MoreInside-Out Jeans Are the Latest Fashion Trend and We Have Questions
We’ve all left the house with our shirts on inside out at some point or another. But how many of us can say the same about our jeans? Soon, it may be a lot of us, because inside-out jeans are trending and, somehow, they’re going for $348…
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