Gina Watson, CEO until recently, has become the principal owner and chair of the apparel supplier, which operates through brands that include Live and Tell by L.A.T. and Rabbit Skins.
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The deal sees Mississippi-based promo distributor TSC expand its footprint to Minnesota and the upper Midwest more broadly with the purchase of the Shoreview, MN, distributorship.
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The Counselor Top 40 supplier joins a growing movement of companies balancing profit and purpose.
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Counselor Top 40 suppliers were among those planning to shut down for a time the week of Oct. 6 as the massive hurricane was on track for a Florida landfall.
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The Canadian apparel supplier has partnered with a manufacturer that shreds its cutting room waste, transforming it into padding or acoustic underlayment.
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Rob Spector, previously president and with the firm for more than 30 years, has become chairman of the Canada-based Counselor Top 40 supplier.
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Attorneys for Pacific Market International have filed new motions in federal court in Washington state to have the case, centered on lead concerns in the tumblers, thrown out.
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Started in 2019 by Counselor Power 50 member Ben Grossman, the initiative has partnered with a variety of suppliers and distributors to help curb waste in the promo industry.
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Promo leaders were relieved at the news that a tentative agreement on wages was enough to get dockworkers back to their duties. Still, a full master contract needs to be worked out.
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For now, the firms will go to market under their respective brand offerings backed by their existing distribution channels. Changes to decoration offerings are planned.
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