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Editorial Type: News

ASI & PRINTING United Alliance To Host ASI Show Pavilion

The trade show featuring ASI supplier exhibitors will be held on the 2026 Las Vegas PRINTING United Expo show floor.

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Fruit of the Loom To Stop Selling Namesake Brand in Promo Market, Suppliers Say

FOTL’s JERZEES and Russell Athletic brands, however, will continue to be available in the space, according to Counselor Top 40 suppliers S&S Activewear and alphabrode

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Legal Battle Over New Independent Contractor Rule Intensifies

Enacted this year, the regulations have drawn criticism and praise from promo professionals and face a handful of court challenges, including a fresh appeal in one case.

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Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

The paint brand selected nine colors to make a design lookbook. Print and promo pros can use the palette to help craft colorful solutions for clients.

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Industry Veteran Launches Executive Recruiting Service for Promo

Glen Hersh, formerly of Admints & Zagabor and Counselor Top 40 supplier Hit Promotional Products, will now lead recruitment of promo executives at Klein Hersh, a headhunter firm outside Philadelphia.

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Penn State Trademark Lawsuit Against Merch Maker Headed to Trial

The case could impact future legal fights involving claims of trademark infringement.

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BDA Partners With the National Women’s Soccer League

The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.

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Gatorade & Adobe Team Up for AI-Generated Custom Water Bottles

It’s an interesting look into how AI could potentially be used in the promo industry.

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Promotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing

The lighters were given out at retail locations and cigar lounges from 2022 to 2024.

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Fluid Branding & Haute Combine To Form Brand Revolution

The two firms will now operate globally as a multi-faceted branding solutions provider.

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