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Editorial Type: News

Penn State Trademark Lawsuit Against Merch Maker Headed to Trial

The case could impact future legal fights involving claims of trademark infringement.

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BDA Partners With the National Women’s Soccer League

The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.

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Gatorade & Adobe Team Up for AI-Generated Custom Water Bottles

It’s an interesting look into how AI could potentially be used in the promo industry.

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Promotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing

The lighters were given out at retail locations and cigar lounges from 2022 to 2024.

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Fluid Branding & Haute Combine To Form Brand Revolution

The two firms will now operate globally as a multi-faceted branding solutions provider.

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Victor Wembanyama Sues Seller Who Ignored Cease & Desist Letters & Actions Over ‘Wemby’ Products

James Glodich started the “Wemby’s World” website just before Wembanyama’s NBA debut, looking to cash in on the prospect’s hype. Instead, he’s found himself in a legal battle with the Spurs star.

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St Regis PlastEco Awards Are ‘Elevated Trash’

The supplier created the unique awards, made from recycled plastic with a marbled effect, for Counselor Top 40 distributor Genumark.

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LAT Apparel Announces New Majority Owner & Leadership Structure

Gina Watson, CEO until recently, has become the principal owner and chair of the apparel supplier, which operates through brands that include Live and Tell by L.A.T. and Rabbit Skins.

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The Specialty Company Acquires Promotional Alliance

The deal sees Mississippi-based promo distributor TSC expand its footprint to Minnesota and the upper Midwest more broadly with the purchase of the Shoreview, MN, distributorship.

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Gemline Becomes Largest Promo Firm to Achieve B Corp Certification

The Counselor Top 40 supplier joins a growing movement of companies balancing profit and purpose.

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