One Reddit user posted a picture of the hot dog he got at a Manchester United soccer game, which came with a redeemable code for Xbox Game Pass printed right on the bun.
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Koozie Group and IMAGEN Brands to Combine Under One Brand Umbrella
Koozie Group, Clearwater, FL, announced today that it will fully combine the operations of IMAGEN Brands, which has been its sister company since Koozie acquired it in December 2020, under the Koozie Group name and brand. The two businesses have operated separately as standalone businesses since the acquisition, but this would bring IMAGEN Brands fully…
Read MoreHPG Announces New Roles for Alex Symms and Nick Lateur
HPG, Braintree, MA., announced that Alex Symms will expand his director of sales role to cover all three of HPG’s West Coast brands: Evans, Handstands, and Origaudio. The move allows Nick Lateur to move into a new role: brand director of HPG. Symms has been a sales leader in the promotional products industry for more…
Read MoreNetflix Plans Permanent ‘Netflix House’ Immersive Experience in 2025
Netflix, which has done plenty of pop-ups and limited installments, is taking the idea of these immersive merchandising experiences and making them permanent, bridging a gap between a normal brick-and-mortar store and an event.
Read MoreColorado Merch Surges 1,200% Year-Over-Year Thanks to ‘Coach Prime’ Effect
University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
Read MoreAfter Intellectual Property Lawsuit, Lululemon and Peloton Form Co-Branding Partnership
Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.
Read MoreProforma Ranks No. 126 on Franchise Times Top 400 List
Proforma, Cleveland, achieved a significant milestone by securing the No. 126 position on the prestigious Franchise Times top 400 list. This noteworthy ascent marks a substantial leap from Proforma’s 2020 ranking at No. 158. “The Franchise Times Top 400 is an exclusive annual ranking of the largest U.S.-based franchise systems by global system-wide sales,” said…
Read MoreTekweld Announces Deal to Control Pioneer Line Promo Sales in U.S.
Tekweld, Hauppauge, NY, announced yesterday afternoon that it will now control the sales and marketing efforts of Pioneer Line products in the U.S. The deal, which Tekweld referred to as a “licensing agreement” in a press release, will allow Tekweld to carry products like promotional banners, flags, table covers, pop-up walls, tents, and more. Pioneer…
Read MoreDrake Projected Giant QR Codes at Concerts for Branded Merchandise Drops
Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.
Read MoreSock 101 Announces Promotion of Nina Bui to Regional Sales Manager for the West Coast
Sock 101, Lee’s Summit, MO, announced the promotion of Nina Bui to the role of regional sales manager for the West Coast. With an exceptional track record as a territory sales representative, Bui’s dedication, enthusiasm, and outstanding client care have made her an invaluable asset to the Sock 101…
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