Every distributor wants their campaign to be a multi-sensory, memorable experience. Items like packaging and apparel need to look good but also feel good to touch or wear. But what about making your apparel smell good, too? And we don’t just mean go heavy on the laundry detergent. The streetwear apparel brand MARKET is doing…
Read MoreEditorial Type: News
St Regis Group Adds RIEDEL Brand Products
The St Regis Group, Cheektowaga, NY, announced the latest addition to its product line: RIEDEL. This partnership will see St Regis become a supplier for a select range of RIEDEL wine glasses and decanters in both Canada and the U.S. Distributors can now source RIEDEL’s premium brand directly from the St Regis Group website. “RIEDEL…
Read MorePantone Announces 2024 Color of the Year: Peach Fuzz
Pantone has announced the 2024 color of the year: Peach Fuzz (Pantone 13-1023), a bright, warm shade that the Pantone Color Institute says “captures our desire to nurture ourselves and others.” “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern excellence,” Leatrice…
Read MoreJenna Quaranta to Join HPG in Senior Sales Role
HPG, Braintree, MA, announced that Jenna Quaranta will join the company as director of sales training and development starting Dec. 11, 2023. Quaranta has extensive experience, having previously spent more than nine years at alphabroder and two years at Knoss Apparel, and is a prominent thought-leader in the industry,…
Read MoreSock101 Hires Rachel Hoskins As National Sales Director
Sock101, Lee’s Summit, MO, announced that Rachel Hoskins has joined as its new national sales director. Hoskins brings a wealth of experience, enthusiasm, and a proven track record in sales leadership. Having worked in multiple facets of this industry makes her an invaluable addition to the company’s growing team.…
Read MoreThe Domino’s ‘Plowing For Pizza’ Campaign Is a Case Study in Big Ideas and Patience
In 2018, Domino’s was paving over potholes to make sure pizzas got to customers safely. Now five years later, after a pandemic made us all even more likely to order something delivered to our door, Domino’s is making sure a little weather doesn’t stop—or even slow down—the delivery speed by rolling out its “Plowing for…
Read MoreHow Warner Bros., Krispy Kreme, and the Empire State Building Are Celebrating ‘Elf’ Anniversary
This year marks the 20th anniversary of the film “Elf.” To celebrate, Warner Bros., Krispy Kreme, and even the Empire State Building are rolling out merchandise and experiences.
Read MoreXbox Just Dropped a Bluey Themed Console with Matching Controller
Once again, Xbox’s rectangular console has shown an opportunity for simple but straightforward branding. We’ve seen it with pizza-scented controllers for the “Teenage Mutant Ninja Turtles: Mutant Mayhem” movie, and a dreamhouse-themed console for Barbie. Bluey: The Video Game, based on the hit Australian animated children’s show “Bluey,” hit shelves last week. And while the…
Read MoreMarc Jacobs is Cracking Down on TOTE BAG Dupes, And Others Aren’t Taking So Kindly To It
A Chinese seller of handbags – including knockoff Marc Jacobs totes – has launched a declaratory judgment lawsuit against the high-fashion powerhouse brand.
Read MoreSTAHLS’ Adds Sport-Stitch Embroidery Technology
STAHLS’, St. Clair Shores, MI, is announcing the launch of Sport-Stitch, a heat-applied solution to custom embroidery. Sport-Stitch offers a stitched appearance without the need for any sewing, providing a hassle-free, time-saving, and cost-effective alternative for achieving high-quality embroidered finishes. Perfect for jerseys, jackets, and headwear, this new product allows for apparel decorators to diversity…
Read More