University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
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After Intellectual Property Lawsuit, Lululemon and Peloton Form Co-Branding Partnership
Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.
Read MoreProforma Ranks No. 126 on Franchise Times Top 400 List
Proforma, Cleveland, achieved a significant milestone by securing the No. 126 position on the prestigious Franchise Times top 400 list. This noteworthy ascent marks a substantial leap from Proforma’s 2020 ranking at No. 158. “The Franchise Times Top 400 is an exclusive annual ranking of the largest U.S.-based franchise systems by global system-wide sales,” said…
Read MoreTekweld Announces Deal to Control Pioneer Line Promo Sales in U.S.
Tekweld, Hauppauge, NY, announced yesterday afternoon that it will now control the sales and marketing efforts of Pioneer Line products in the U.S. The deal, which Tekweld referred to as a “licensing agreement” in a press release, will allow Tekweld to carry products like promotional banners, flags, table covers, pop-up walls, tents, and more. Pioneer…
Read MoreDrake Projected Giant QR Codes at Concerts for Branded Merchandise Drops
Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.
Read MoreSock 101 Announces Promotion of Nina Bui to Regional Sales Manager for the West Coast
Sock 101, Lee’s Summit, MO, announced the promotion of Nina Bui to the role of regional sales manager for the West Coast. With an exceptional track record as a territory sales representative, Bui’s dedication, enthusiasm, and outstanding client care have made her an invaluable asset to the Sock 101…
Read MoreAttend The PPAI Expo 2024
Looking to unlock your success in 2024? By starting your year at The PPAI Expo, you’ll have access to more suppliers and promotional products than any other show in the industry – along with unparalleled opportunities to build your network. Don’t miss out on the chance to refresh your promotional product lineup, define your 2024 business landscape, and gain valuable insights from industry leaders.
Read MoreBipartisan Commission Asks NBA to Ban Branded Merchandise Made with Chinese Cotton
The Congressional-Executive Commission on China, a bipartisan Congressional commission, sent a letter to NBA commissioner Adam Silver to ask that the league stop using and selling apparel and footwear made using forced labor in China
Read MoreDelta Apparel Receives Unsolicited Offer to Sell Salt Life Brand
Delta Apparel, Duluth, GA, has reportedly received an “unsolicited offer” to purchase its Salt Life business unit. According to a press release, Delta’s board of directors has engaged with a financial advisor to explore possibilities for the sale. “Our Board of Directors and management team are committed to maximizing value for Delta Apparel shareholders, and…
Read MoreBAMKO Hires Brad White as Vice President of Business Development
BAMKO, Los Angeles, has announced the hiring of Brad White as its vice president of business development. White comes to BAMKO having served most recently as the senior vice president at Gander Group and the director of promotional marketing at Taylor Communications before that.
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