Adidas filed, and then quickly withdrew, a trademark dispute with the Black Lives Matter Global Network Foundation over the organization’s use of a three-stripe logo. BLMGNF filed a trademark request in 2020 to use the stripes on apparel, drinkware, and other branded products.
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Koozie Group and IMAGEN Brands Release Annual Corporate Responsibility Report
Koozie Group and its sister company IMAGEN Brands have released their Keep It. Give It. annual report, which outlines their social impact and sustainability commitment. The companies announced earlier this year their goal to become carbon neutral on Scope 1 and Scope 2 emissions, as defined by the U.S. Environmental Protection Agency (EPA), by the…
Read MoreHow Donald Trump and Stormy Daniels Both Used Merchandise After the Indictment
There are of course myriad takeaways and implications of a former president being indicted, such as how it could affect the 2024 election, what sort of legal precedent it sets, etc. But, perhaps unsurprisingly, one of the first things both Trump and Daniels did was turn to branded merchandise in this moment.
Read MoreINX International Invests In Print-On-Demand/Fulfillment Business Gooten
Ink and coating manufacturer INX International announced yesterday that it has completed an investment agreement with technology and fulfillment company Gooten, allowing the New York-based company to expand its print-on-demand network and capabilities, and also allowing INX to expand its digital printing business. “We are excited to welcome INX as an investor in Gooten,” Gooten…
Read MoreProforma Celebrates Record-Breaking Sales at its Annual Million Dollar Club Event
Proforma celebrated its 2022 record-breaking sales performance by hosting its Million Dollar Club celebration. A total of 350 Proforma distributor owners and guests, 45 supplier partners, and more than 60 Support Center team members joined to celebrate close to $500 million in collective sales for attendees.
Read MoreLevi’s Will Start Using AI-Generated Models for Apparel
AI technology is becoming more prevalent in the promotional product and apparel world, as AI-generated art and text becomes common. But, Levi’s is taking things a step further into a sort of uncanny direction by “supplementing” human models with AI-generated models to showcase apparel online. Levi’s announced the program, which is a partnership with Dutch…
Read MoreRepairing Potholes with a Logo Is One Way to Give a Positive Branding Impression
In Johannesburg, South Africa, residents have been especially annoyed by the abundance of potholes. So, two insurance companies, DialDirect Insurance and Discovery Insure, have launched a pothole repair branding initiative, where potholes are paved over and spray painted with the two companies’ logos.
Read MoreFunko Kills Mondo Poster Division Amidst Layoffs
Following the news that it will destroy $36 million of its Pop! figurines, Funko reportedly killed its popular Mondo poster division amidst mass layoffs across the company.
Read MoreMaple Ridge Farms Broadens its Collection of Deliciously Fun Snack Boxes
Building upon the success of its very popular snack boxes, Maple Ridge Farms announced the release of eight new snack boxes this week. Maple Ridge Farms, Mosinee, Wisconsin, now offers eleven unique snack boxes with prices ranging from $20 (c) to $50 (c). These exciting new options can be viewed at MapleRidge.com/Snack-Boxes. Each snack box…
Read MorePatagonia Changes Branding Policy, Allows Limited Direct Embroidery
Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…
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