Proforma celebrated its 2022 record-breaking sales performance by hosting its Million Dollar Club celebration. A total of 350 Proforma distributor owners and guests, 45 supplier partners, and more than 60 Support Center team members joined to celebrate close to $500 million in collective sales for attendees.
Read MoreAI technology is becoming more prevalent in the promotional product and apparel world, as AI-generated art and text becomes common. But, Levi’s is taking things a step further into a sort of uncanny direction by “supplementing” human models with AI-generated models to showcase apparel online. Levi’s announced the program, which is a partnership with Dutch…
Read MoreIn Johannesburg, South Africa, residents have been especially annoyed by the abundance of potholes. So, two insurance companies, DialDirect Insurance and Discovery Insure, have launched a pothole repair branding initiative, where potholes are paved over and spray painted with the two companies’ logos.
Read MoreFollowing the news that it will destroy $36 million of its Pop! figurines, Funko reportedly killed its popular Mondo poster division amidst mass layoffs across the company.
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Building upon the success of its very popular snack boxes, Maple Ridge Farms announced the release of eight new snack boxes this week. Maple Ridge Farms, Mosinee, Wisconsin, now offers eleven unique snack boxes with prices ranging from $20 (c) to $50 (c). These exciting new options can be viewed at MapleRidge.com/Snack-Boxes. Each snack box…
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Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…
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With the return of the NCAA Tournament, Pizza Hut is also bringing back a beloved promotional item that fans haven’t seen since the 1990s: mini basketball and special pizza boxes that transform into a basketball hoop.
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What started with a few SVB-branded items on sale on eBay has now grown to include just about any product with the bank’s logo, including a Patagonia vest that’s listed for $1,000.
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When Tesla hosted its “Cyber Rodeo” event to commemorate the company’s new Austin headquarters, we reported that there were Tesla-branded branding irons available to attendees because, at this point, why not? They were exclusive to the Austin event, but Tesla recently put them up on the company’s store.
Read MoreA California appeals court ruled yesterday that companies could still classify workers as independent contractors under the state’s Proposition 22. While this ruling mostly pertained to Uber and Lyft drivers, the fight over independent contractor status has been going on in the promo industry, too.
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