Bella+Canvas Launches ‘Fashion Apparel Masterclass’ Online Educational Program

Bella+Canvas, Los Angeles, launched a new online education course for promotional products industry professionals called the “Fashion Apparel Masterclass,” or “FAM” for short. Bella+Canvas set out to create a masterclass that addresses the challenges specific to the promotional products industry and provides solutions that will give members the tools to sell more premium apparel, and…

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Prime Line Launches 250 New Items

Prime Line, Bridgeport, Conn., the hard goods division of alphabroder, launched 250 new items at the industry’s January trade shows and in its 2019 “New and Favorites” catalog. The favorites among distributors at the shows were the Prime-designed Pull-Topper and MopToppers Webcam Security Cover, the Light-Up-Your-Logo Collection, and Marble journals. “Innovative products have always been…

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Raining Rose Promotes Robson and Davis

Raining Rose Inc., Cedar Rapids, Iowa, has promoted Nate Robson, the current director of promotional sales, to serve as director of business development starting April 1. He will be working in coordination with all the Raining Rose…

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Leed’s and FinalStraw Partner to Bring Reusable Straws to Promo Industry

Leed’s, New Kensington, Pa., and FinalStraw, a manufacturer of collapsible, reusable straws, announced their exclusive partnership to bring the FinalStraw brand to the promotional products industry. “Leed’s is an industry leader who understands the importance of corporate social responsibility, so our partnership with them felt very natural,” said Emma Cohen, CEO and co-founder for FinalStraw.…

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Leed’s Announces Product Line Expansion With CamelBak

Leed’s, Pittsburgh, announced that it is expanding its CamelBak product offering for 2019. The company will carry backpacks and is adding new drinkware styles from the popular retail brand. Leed’s will begin carrying five CamelBak backpack styles in eight different colors for 2019. The items that will be offered are the CamelBak Hydrobak, CamelBak Arete…

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Altitude Group Plc Acquires AIM

Advertising Industry Mastermind LLC (AIM) announced today that it has been acquired by Altitude Group Plc, a publicly traded U.K. company with operations in the U.K. and U.S. AIM will continue to operate as AIM under the strategic leadership of Jamie Coggeshall (founder and president) and Nichole Stella (CEO). Financial details of the deal were not disclosed…

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