Stran & Company Launches Expanded Sales and Marketing Initiative

Stran & Company Inc., Quincy, Massachusetts, announced the launch of an expanded sales and marketing strategy. Stran is establishing a dedicated lead generation team comprising experienced industry veterans, as well as increasing its digital marketing to capitalize on the demand for the company’s products and services…

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Some Corporate CEOs Are Reconsidering Where Promo Fits in Their Budget

This week, a report in the Wall Street Journal indicated that some CEOs are putting in place cost-saving measures due to recession fears. Some of those decisions could include limiting “corporate swag” and promotional products. One company even named a “swag czar,” whose job is to approve orders for branded products…

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NC Custom Adds Shane Allen of Allen Golf Inc.

NC Custom, Hicksville, N.Y., expanded its sales and customer service team with Shane Allen of Allen Golf Inc., representing the British Columbia province. Allen comes to NC Custom building on his five-year experience in the promo industry with supplier Cutter & Buck. His previous background is in logistics in the gas and oil industry…

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HALO Adds Executive Leadership

HALO, Sterling, Illinois, announced the addition of three members to the company’s executive leadership team. Hemant Kumar has joined HALO as executive vice president, chief financial officer. Kumar has extensive global experience working across different industries, geographies and cultures. Most recently, he served as CFO of Sol-Millennium Medical, a…

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Cap America Announces Key Leadership Updates, Multiple Promotions

Cap America Inc., Fredericktown, Missouri, is continuing to grow. The company currently touts an impressive 430 employees, which is the highest ever for it. “Not only have we introduced new customers, but we have earned the continued business of our many distributor and team dealer partners,” said Mark Gammon, Cap America CEO…

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Fully Promoted Launches Upgraded Training Program

Fully Promoted recently launched an enhanced training program, adding an additional layer of support and education for franchise owners and their teams. The new program is in addition to the existing training school and mentorship program and focuses on implementing a variety of innovative revenue streams that support new industry trends…

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Club Colors Announces Relocation and Expansion of Corporate Headquarters

Club Colors has signed an 11-year lease of 52,000 square feet of space in the Bell Works Chicagoland building in Hoffman Estates. The branding and marketing agency’s deal also includes an option to expand on an additional 50,000 square feet of adjacent office and production space. The company will move its operations from Schaumburg…

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Logomark Appoints New Regional Sales Manager

Logomark has added Christian Brandt as Northeast regional sales manager. Brandt brings over 20 years of industry experience, including management positions for ASI and leading suppliers like Vantage Apparel, The Magnet Group and Leeds (Polyconcept North America). Since 2017, he has been an active board member of SAAGNY…

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