iPROMOTEu, Wayland, Mass., has hired Stacey McConnell as senior marketing manager. McConnell will be responsible for iPROMOTEu’s event operations and logistics, as well as project management of marketing initiatives. In addition to planning exclusive iPROMOTEu events, McConnell will lend her industry knowledge to developing innovative marketing tools, including digital catalogs, direct mail campaigns and more.…
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SupplyLogic and WebbMason Marketing announced today that they have reached an agreement to merge the two entities. Combining the brands provides a portfolio of tech-enabled marketing services and solutions for print, digital, point-of-sale and branded merchandise program execution. WebbMason’s creative and omni-channel solutions combined with SupplyLogic’s technology, supply chain and execution capabilities offer businesses end-to-end…
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HALO, Sterling, Ill., hosted the company’s national sales meeting, Breakthrough Summit 2022, on June 20-24. More than 600 HALO selling professionals and industry suppliers joined HALO management and staff at the event, held at the Grand America hotel in downtown Salt Lake City. The Breakthrough Summit featured small-group “Impression Sessions” with key HALO suppliers, training…
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Those who are new to the Promotional Products industry, or those that have hired new team members, now have a new course to get them started on the right foundation. Better Business University, an online learning platform for the promotional products industry, has announced a new course called “How To Start A Successful Business In…
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Today, celebrating renewed omnichannel growth and a continued commitment to expanding the product portfolio, uniball announced its rebrand as uni. “uni is more than a name change,” said uni president Mike Parker. “It’s a fresh commitment to our future that will widely expand our portfolio of product solutions in the writing, art and creativity market…
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Proforma recently celebrated the launch of its 6,000th e-commerce store, made possible by the company’s built-in-house, user-friendly and customizable e-commerce solution, ProStores. Proforma’s e-commerce footprint has increased by 300% in the span of just six months. This exponential growth can be attributed to the in-house development team and…
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Cristina and Fernando Bertero, owners of the Fully Promoted franchise in the Greater West Cleveland area, have acquired Garment Specialties, a 35-year-old company selling apparel and decorated products. The purchase is expected to double sales and expand the reach of the Cleveland-area franchise location into a new geographic area (Cleveland Southeast) and…
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Prime Line, the hard goods division of Trevose, Pennsylvania-based alphabroder, today announced the launch of Source Abroad Apparel. Source Abroad Apparel will allow customers to achieve a unique look for any industry or vertical. Customers can create an original designed layout, from eight different silhouettes ranging from tees to polos and fleece…
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Koozie Group, Clearwater, Florida, announced a partnership with regional United Way chapters in Florida and Minnesota to donate 5% of sales on its writing instrument orders. This cause marketing effort will start July 1, 2022, and is part of Koozie Group’s “Keep It. Give It.” initiative aimed at leaving a positive, lasting impact in the communities in which it operates…
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In the 12 months since Ottawa-based supplier PowerStick began partnering with the nonprofit One Tree Planted to plant one tree for every order received, it has been responsible for planting 10,000 trees across North America. The trees have been planted in Canada (New Brunswick, Ontario and British Columbia), in the U.S. (California, Idaho, Oregon and across Appalachia), and in Mexico…
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