The unboxing experience is a top industry trend, as promotional products professionals review revenue operations and look for new ways to get branded products into the hands of customers. Jeff Lederer, president of the hard goods division of alphabroder | Prime Line, Trevose, Pa., asked, “What do our customers need?” This was the inspiration for…
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The Specialty Advertising Association of Greater New York (SAAGNY) board of directors, in accordance with the association bylaws, elected three directors to serve as officers in 2021. All terms begin Jan. 1, 2021. The 2021 Executive Committee will include…
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The Power of One Group, a buying group launched by The Ampersand Group this year, is growing rapidly despite the global pandemic. The buying group has already partnered with over 100 distributors and 150 vendors. “We’re excited to achieve such rapid growth, especially while navigating a global pandemic,” said Todd Mellon, president and CEO of…
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commonsku, a promotional products business and sales software, is kicking off the year with a bang by hosting skucon, a virtual conference, on Jan. 7. Registration is now open at skucon.com for the virtual event, which features keynotes led by marketing luminaries and best-selling authors Seth Godin and Ann Handley. “We sense a renewed energy…
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Vantage Apparel, Avenel, N.J., announced the addition of its new safety apparel line through an exclusive partnership with Xtreme Visibility. Planned for launch in November 2020, the new safety line includes a wide assortment of ANSI-certified Class 2 and Class 3 vests, shirts, sweatshirts, rainwear and jackets—all ready for decoration and fulfillment in 72 hours…
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Jason Buchanan has joined Gardena, California-based Next Level Apparel as president of sales. He will be responsible for all sales-related activities at Next Level Apparel. “We are excited Jason will serve as our new president of sales,” said Joe Simsoly, CEO of Next Level Apparel. “The experience and knowledge…
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Bankers Advertising Company, Iowa City, “welcomed” more than 40 sales partners last month for its 2020 National Sales Meeting, which was held, well, at desks or perhaps dining room tables across the country. Attendees could have been in any room of their homes, actually, as our meeting was held virtually this year. The meeting was…
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AirPop, San Francisco, is bringing its expertise in creating high-performance air wearable products to the U.S. with the launch today of its new line of face masks for U.S. and Canadian customers. Three AirPop mask models are available for purchase—the Light SE, the Pocket, and the AirPop mask for kids—with original and Active models coming…
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Tru Art Advertising Calendars and Cedar Crest Manufacturing have announced the release of their paired catalog, “Paper to Pen.” The collection features items from Tru Art’s newly-expanded line of non-dated products and a selection of pens from Cedar Crest’s line carefully curated to complement them. The catalog serves as a convenient one-stop shop for a…
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Overture Promotions, the distributor based in Waukegan, Ill., announced that it is a founding member of the Brand Unbound global network. The six member-firms have been working together for the past year to serve shared global clients, and to build integrated processes and technology to support globe-spanning promotional programs…
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