LAT Apparel Offers Decorator-Friendly Face Coverings for Adult and Children

LAT Apparel, Ball Ground, Ga., announced that it is offering reusable, two-ply, decorator-friendly face coverings for adults (under the LAT Brand) and kids (under the company’s Rabbit Skins Brand). These decorator-friendly versions are ideal for screen print, heat transfers, direct-to-garment, embroidery and pad printing. Both versions come in black/black, white/black and white/white. The reusable masks…

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AIM Smarter Expands Presence to the United Kingdom

Altitude Group PLC, parent company of AIM Smarter LLC (AIM), has expanded AIM’s presence and programs to the U.K. with the launch of AIM Smarter Limited. AIM offers a membership model that provides benefits, resources and community to both distributor members and supplier partners within the promotional products industry. Through this expansion, AIM welcomed more…

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Royal Apparel Announces New Virtual Options, Sample Program

Royal Apparel, Hauppage, N.Y., announced it is adapting to the current needs of customers with new virtual capabilities. The cancellation or postponement of trade shows, in-person presentations and showroom visits has become a common headline in the pandemic-driven news coverage these days. With CDC guidelines urging social distancing practices and essential travel only, Royal Apparel…

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PromoCorner Announces Departure of President Bill Petrie

After a successful three-year tenure that included the overseeing of a complete company rebranding, the introduction of numerous supplier and distributor services, and the development of an industry destination for content, PromoCorner and its president Bill Petrie have mutually agreed to part ways. Joel Moore, owner and CEO of PromoCorner, will serve as president going…

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AIA Helps Owners Diversify Product Offerings With Home Office and Business Supplies

As COVID-19 shifts how promotional products distributors run their businesses, AIA Corporation, Appleton, Wis., is providing its owner community with tools and resources to retain clients, attract new customers and, ultimately, manage a profitable business. Most recently, this included offering home office and business products through a partnership with AIA-owned OfficeZilla, a business products distributorship…

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Aztex Enterprises/AZX Sport Welcomes New Hires in Sales and Marketing

Aztex Enterprises/AZX Sport announced it recently added two new team members, both with proven track records in the promo industry. Jay Ago, formerly of Tekweld, was named the company’s Midwest regional sales manager, while Brian O’Gara joined the company as a marketing specialist after four years at Polyconcept North America…

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Proforma Announces Kimberly Fulford as Product and PPE Manager

Proforma, Cleveland, announced Kimberly Fulford as its new product and PPE manager. In her new role, Fulford will report to CEO Vera Muzzillo. Fulford brings more than 20 years of business experience and success in sales, operations, distribution and marketing. During the last six years, Fulford has held various…

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StrombergBrand Umbrellas Hires Richard Meth as Director of Sales

StrombergBrand announced that Richard Meth has joined the company as director of sales. Meth will lead StrombergBrand’s internal sales team, as well as multi-line sales representatives nationwide. Most recently, Meth spent 18 years as vice president of marketing and sales at Rainkist Umbrella Company…

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Hexa Custom Launches Its First Ever 100 Percent Customizable Premium Rain Jacket

Hexa Custom, Boulder, Colo., set forth into spring with the launch of its first fully-customizable premium rain jacket, delivering weather protection that’s comfortable and 100 percent on-brand. Hexa Custom debuted in late 2019, offering 100 percent customizable, premium down jackets built from the ground up with no minimums and a three-week delivery window. The fully…

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