Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Terri L. Tolmack, owner/president of client engagement and operations for Proforma Hi-Rez…
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Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Amy Clark, vice president of CP Studios for City Paper Co. …
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Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Grethe Adams, president/CEO for Southern Plus…
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Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Amber Hill, creative director for IDLine by Halls & Company…
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The true grit of a New Yorker can’t be outdone. Just ask Judith B. Friedman. With a freshly minted English degree, she used her flair for words to churn out snappy ad copy for several major players on Madison Avenue before finding a home in the TV ad spot buying crowd. Back then, the scene…
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This is the story of “Quarantime,” an interactive party game that began as an impromptu Instagram Live hangout and ultimately became a way for a socially-distanced community to stay connected while raising thousands of dollars for charity (and much more). But let’s start at the beginning…
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As we say often around here, a good strategy for standing out in a heavily commoditized market is providing value beyond price. One way to do that? Exceptional creativity that elevates an otherwise basic product to build a real connection between customers and their target audiences. Here’s how one top distributor is doing that…
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Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more…
Read MoreBret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
Read MoreIn the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
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