Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Grethe Adams, president/CEO for Southern Plus…
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Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Amber Hill, creative director for IDLine by Halls & Company…
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The true grit of a New Yorker can’t be outdone. Just ask Judith B. Friedman. With a freshly minted English degree, she used her flair for words to churn out snappy ad copy for several major players on Madison Avenue before finding a home in the TV ad spot buying crowd. Back then, the scene…
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This is the story of “Quarantime,” an interactive party game that began as an impromptu Instagram Live hangout and ultimately became a way for a socially-distanced community to stay connected while raising thousands of dollars for charity (and much more). But let’s start at the beginning…
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As we say often around here, a good strategy for standing out in a heavily commoditized market is providing value beyond price. One way to do that? Exceptional creativity that elevates an otherwise basic product to build a real connection between customers and their target audiences. Here’s how one top distributor is doing that…
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Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more…
Read MoreBret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
Read MoreIn the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
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In the first half of 2020 alone, iPromo booked 1,000 percent more sales and shipped 800 percent more orders than it did in all of 2019. But after months of soaring PPE sales catapulted iPromo to these record numbers, discarded PPE was now littering the streets and piling up in waterways, raising alarm from a growing number of environmentalists. The company has a fun idea to help clean it up…
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When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
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